# Reflective Auto Ads This BMW Advertisement by 'Serviceplan' Doubles the Attention By Kamal Musharbash | Published 2010-12-02 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bmw-advertisement References: [frederiksamuel](http://www.frederiksamuel.com/blog/2010/12/bmw-m3.html) & [bmw](http://www.bmw.com) [BMW](https://www.trendhunter.com/trends/relax-we-care) asked advertising agency 'Serviceplan' in Munich to create a clever BMW advertisement for its new [M3](https://www.trendhunter.com/trends/uno-minda) coupe. Sure enough, Serviceplan came up with an ad that not only exceeded expectations, but also doubled its exposure. The agency printed out half letters and pasted them in the Arrivals terminal at Hamburg Airport, where the passersby could be visually blown away with the ad's reflection on the floor. BMW's premise is to continuously be the best and to promote its quality by "exceeding maximum." By doubling up the space using reflection, the ads double consumer attention. Thus, this BMW advertisement is definitely innovative and smart. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 21% | Activity: 56% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Reflective Advertising:** The innovative use of reflection in advertising campaigns can double consumer attention and leave a lasting impression. - **Interactive Advertising:** Interactive ads can engage consumers and create memorable brand experiences that are more likely to be shared on social media. - **Augmented Reality Advertising:** The use of augmented reality in advertising can provide unique and engaging experiences, increasing consumer interest and brand loyalty. ### Who This Affects Most - **Automotive:** The automotive industry can benefit from innovative advertising techniques to make their brand stand out and increase consumer interest. - **Advertising:** The advertising industry is constantly evolving and can benefit from embracing new technologies and creative techniques to create outstanding campaigns. - **Retail:** The retail industry can benefit from innovative advertising campaigns to attract customers and increase sales, especially during busy shopping seasons. ## Related on Trend Hunter - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Automotive Parking Lot Pop-Ups](https://www.trendhunter.com/trends/parking-lot-pop-up.md) - [AI-Lead Car Ads](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Emoting-Grille Car Concepts](https://www.trendhunter.com/trends/i-vision-dee.md)