# Butchered Auto Brand Ads This BMW Ad Features a Rendition of 'BMW' That's Just Not Quite Right By Laura McQuarrie | Published 2014-07-05 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bmw-ad References: [coloribus](http://www.coloribus.com/adsarchive/prints/bmw-not-close-enough-19431805/) & [bragamotors.bmw.br](http://www.bragamotors.bmw.com.br/br/pt/index.html) This [BMW](https://www.trendhunter.com/trends/heart-of-joy) ad shows what happens when you settle for something that's sub-par. The ad shows a depiction of BMW's logo that is "close, but not quite right," using the letters "BMVV." Like a cheap knockoff of a designer brand, the fake could almost pass for the original, but the truth comes out in the smallest of details. The text-based ad is simple and uses a lot of white space to get its message across, which is effective in this case. As well as a prominent double "V," the [print ad](https://www.trendhunter.com/trends/kiehls-response) encourages using only authentic auto brand parts for the full BMW experience. The funny 'Not Close Enough' BMW ad was created by the Mene & Money agency in Brazil. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 56% | Activity: 53% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Authenticity Verification:** Developing new technologies or tools to verify brand authenticity. - **Smart Parts:** Integrating smart features into auto parts to enhance brand value. - **Reverse Counterfeit:** Developing marketing campaigns that highlight the differences between authentic and counterfeit brands. ### Sectors Adopting This - **Automotive:** Opportunities for automotive companies to enhance brand value through smart and authentic parts. - **Advertising & Marketing:** Opportunities for marketing agencies to create reverse counterfeit campaigns that highlight the value of authentic brands. - **Technology:** Opportunities for tech companies to develop new tools for authenticity verification of brands and components. ## Related on Trend Hunter - [Performance Luxury Rebrandings](https://www.trendhunter.com/trends/bmw-alpina.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md) - [Vivaciously Redefined Car Brands](https://www.trendhunter.com/trends/copy-nothing-campaign.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md)