# Luxury Car Light Carpets The New BMW 7-series Features Lights to Guide You to the Driver's Seat By Michael Hemsworth | Published 2015-10-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bmw-7series References: [damngeeky](http://www.damngeeky.com/2015/10/03/35849/bmw-7-series-gets-welcome-light-carpet-to-guide-your-way-to-the-car.html) & [fraunhofer.de](http://www.fraunhofer.de/en/press/research-news/2015/october/lighting-the-way-to-your-car.html) Finding your way to the drivers seat in a dark parking lot can oftentimes be an ordeal that might have you dropping your keys, which is an experience drivers of the new [BMW](https://www.trendhunter.com/trends/i-vision-dee) 7-series will never have to worry about again. Featuring an [innovative light system](https://www.trendhunter.com/trends/ambient-smart-lighting) that creates an almost carpet-like illumination on the ground to guide you to the driver's side door, the feature is thanks to the innovative work from researchers at [Fraunhofer University](https://www.trendhunter.com/trends/car-audio-software) in Germany. The lighting system on the BMW 7-series is simple enough in design that you might wonder why it hasn't been implemented sooner; a strip of lights is added to the underside of the vehicle and, when activated, will offer the perfect welcome matt for jumping in your ride. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 100% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Smart Car Lighting:** Opportunity for car manufacturers to incorporate intelligent lighting systems that enhance safety and convenience for drivers. - **Guided Navigation:** Potential for integrating illuminated paths or markers to guide individuals in various settings, such as parking lots or public spaces. - **Innovative Welcome Mats:** Possibility for businesses to develop creative entrance solutions, such as illuminated walkways or floor mats, to enhance customer experience. ### Industries Being Reshaped - **Automotive:** Automotive manufacturers can explore the integration of smart lighting systems to differentiate their vehicles and provide added convenience for customers. - **Hospitality:** Hotels and resorts can implement guided navigation systems, such as lighted paths, to enhance the guest experience and differentiate their properties. - **Retail:** Retailers can leverage innovative entrance solutions, like illuminated walkways, to create a unique and inviting shopping experience for customers. ## Related on Trend Hunter - [Emoting-Grille Car Concepts](https://www.trendhunter.com/trends/i-vision-dee.md) - [Airline-Inspired Bespoke Vehicles](https://www.trendhunter.com/trends/airline-seat-specification.md) - [Retro-Futuristic Headlight Automobiles](https://www.trendhunter.com/trends/neue-klasse.md) - [Color-Changing Concept Cars](https://www.trendhunter.com/trends/bmw-i-vision-dee.md) - [Artistic Vehicle Driving Features](https://www.trendhunter.com/trends/bmw-digital-art-mode.md) - [Japanese-Inspired Car Interiors](https://www.trendhunter.com/trends/twotone-x7.md) - [Automatic Color-Changing Vehicles](https://www.trendhunter.com/trends/bmw-ix-flow.md) - [Car Color-Changing Technology](https://www.trendhunter.com/trends/car-color-changing-technology.md) - [Lighting-Wrapped Concept Coupes](https://www.trendhunter.com/trends/concept-coupe.md)