# Ballistic Missile Branding BMG-10 Beer Packaging Takes an Explosive Aesthetic By Amelia Roblin | Published 2011-07-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bmg-10-beer-packaging References: [thedieline](http://www.thedieline.com/blog/2011/7/11/student-spotlight-black-market-goods.html) & [marcojohndesign](http://www.marcojohndesign.com/portfolio_black_market_goods.html) With the aim to design a truly explosive brand identity for this fictional beverage, Marco Manansala gave BMG-10 Beer packaging that look of single serving atomic bombs. Containing an [alcoholic drink](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle) called Black Market Goods in full, the creative strove to explore the theme of the illegal weapon trade. To make these otherwise generic-looking bottles into [miniature 'Big Boy' replicas](https://www.trendhunter.com/trends/ukrainian-spirit), a coating of [chalky matte black paint](https://www.trendhunter.com/trends/jgermeister-and-pantone) was applied to the glass. Shiny yellow caps suggest the product's volatile quality, and finned boxes atop the necks give each flask a nuke-like aesthetic. The success of BMG-10 Beer packaging is, of course, also in its details. A warning label on the back communicates a government message, and the block letter logo has been taken from model airplane decals. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Atomic Aesthetic:** Branding products with an atomic style to give them a unique and explosive look and feel. - **Warning Label Innovation:** Exploring the use of warning labels on product packaging as a way to incorporate government messages. - **Military Model Adaptation:** Adapting design elements from military models to make products stand out and promote a unique brand identity. ### Where This Applies - **Alcohol Beverage:** Exploring how alcohol beverage companies can use unique packaging to differentiate themselves from competitors and stand out on shelves. - **Government Regulations:** Incorporating government messages on product packaging to promote safety and educate consumers on potential risks. - **Model Aircraft:** Adapting design elements from model aircraft to create unique packaging for products in industries like hobby and recreational activities. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md)