# Beer Mash-Made Leather BM Leather by Mi Zhou is Crafted from Beer Brewing Byproducts By Michael Hemsworth | Published 2019-08-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/bm-leather References: [yankodesign](https://www.yankodesign.com/2019/08/09/meet-bm-leather-the-leather-made-from-the-residue-left-behind-while-brewing-beer/) & [mizhoudesign](https://www.mizhoudesign.com/) [Vegan leather](https://www.trendhunter.com/trends/fw25-vegan-leather) is a common material in the fashion industry, but BM Leather has been created by designer Mi Zhou as a new environmentally conscious material that could transform the market. Created for Stella McCartney, the material is a 100% environmentally friendly, chemical-free and animal-friendly product that's made from beer mash, which is a byproduct of the [beer brewing process](https://www.trendhunter.com/trends/brewed-protein). The material is inherently natural, helps divert components that are otherwise waste and will actually help to fertilize the earth after disposal for a closed loop final product. The BM Leather material is capable of being dyed an array of different colors and could be used for make a wide array of fashion products. The material speaks to an increased demand for [sustainable fashion products](https://www.trendhunter.com/trends/casetify-bioveg-collection) as consumers become more aware of the industry's effect on the environment. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 85% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Fashion:** BM Leather creates an opportunity for the fashion industry to cater to an audience that prioritizes sustainability and eco-friendliness. - **Circular Economy:** BM Leather's ability to fertilize the earth after disposal opens up opportunities for industries to adopt a closed loop process and reduce waste. - **Upcycling:** BM Leather is made from a byproduct of the beer brewing process, providing an opportunity for companies to explore ways to repurpose waste materials in innovative and profitable ways. ### Sectors Adopting This - **Fashion:** BM Leather has the potential to disrupt the traditional leather industry and create a market for sustainable and animal-friendly materials. - **Brewing:** The BM Leather material provides an opportunity for breweries to explore new revenue streams through repurposing their byproducts. - **Agriculture:** The ability of BM Leather to fertilize the earth after disposal creates opportunities for the agriculture industry to reduce their waste and adopt a circular process. ## Related on Trend Hunter - [PETA-Approved Leather Alternatives](https://www.trendhunter.com/trends/biodegradable-leather-alternative.md) - [Fruit-Based Leather Alternatives](https://www.trendhunter.com/trends/peelsphere.md) - [Plastic-Free Circular Bags](https://www.trendhunter.com/trends/stella-mccartney-3.md) - [Luxury Mycelium Bags](https://www.trendhunter.com/trends/stella-mccartney-frayme-mylo.md) - [Waste-Made Cardholder Collections](https://www.trendhunter.com/trends/arda-biomaterials.md) - [Cruelty-Free Leather Alternatives](https://www.trendhunter.com/trends/crueltyfree-leather-alternative.md) - [Mushroom Leather Seating Solutions](https://www.trendhunter.com/trends/mushroom-leather-seating.md) - [Kombucha By-Product-Formed Leathers](https://www.trendhunter.com/trends/scoby.md) - [Vegan Leather Iconic Chairs](https://www.trendhunter.com/trends/vegan-construction.md)