# Celebratory Soccer Beauty Experiences Blushington and Fazit Partnered for 'Get Match Day Ready' By Michael Hemsworth | Published 2026-06-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/blushington-and-fazit References: [blushington](https://blushington.com) & [fazitbeauty](https://fazitbeauty.com)  Blushington and [Fazit](https://www.trendhunter.com/trends/spirit-stripes) have partnered for the 'Get Match Day Ready' experience that will give fans a way to get ready to cheer for the 2026 FIFA World Cup in a decidedly playful way. The experience will consist of Blushington offering fans and in-lounge activation where they will be treated to a professional application of the [Fazit's Team Soccer Collection patches](https://www.trendhunter.com/trends/glamnetic-x-fanatics-collection). The application will be done by Blushington Pro Artists and marks Fazit's first-ever [in-store experience](https://www.trendhunter.com/trends/soccerthemed-fan-experiences) that's sure to garner attention from fans and newcomers alike. The 'Get Match Day Ready' experience from Blushington and Fazit is priced at $15 as an add-on for any makeup, blowout or styling service to make it simple for fans to choose. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 57% | Activity: 47% | Freshness: 78% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Match-day Beauty:** Sports fandom is becoming a personalized beauty occasion where themed services, cosmetic patches, and professional styling create new revenue moments around major tournaments. - **In-store Fan Activations:** Retail lounges and service spaces are evolving into experiential hubs that blend product discovery with live-event excitement and social sharing. - **Wearable Team Cosmetics:** Decorative patches and temporary beauty accessories offer fans a low-commitment way to display team identity while expanding the market for collectible, event-timed cosmetics. ### Industries Being Reshaped - **Beauty Services:** Salons and beauty lounges have fresh potential to package professional treatments with entertainment-driven add-ons tied to cultural events and fan rituals. - **Sports Marketing:** Tournament-related partnerships can extend brand engagement beyond stadiums by embedding team pride into everyday grooming, retail, and pre-event routines. - **Cosmetics Retail:** Limited-edition athletic beauty products create crossover appeal between makeup buyers and sports fans, strengthening opportunities for trial, gifting, and impulse purchases. ## Related on Trend Hunter - [Collectibles Licensing Promotions](https://www.trendhunter.com/trends/longterm-exclusive-collectibles.md) - [Gamified Shade-Matching Activations](https://www.trendhunter.com/trends/rare-beauty-and-sephora.md) - [Perfect Match Pop-Ups](https://www.trendhunter.com/trends/wonder-date-lounge.md) - [Game-Day Self-Care Collections](https://www.trendhunter.com/trends/dove-x-fifa.md) - [Game-Ready Skincare Sets](https://www.trendhunter.com/trends/the-starting-lineup-skincare-set.md) - [Game-Day Getup Sweepstakes](https://www.trendhunter.com/trends/game-day-getup.md) - [Stadium Stay Experiences](https://www.trendhunter.com/trends/sleepover-suite.md) - [Soccer-Inspired Makeup Patch Designs](https://www.trendhunter.com/trends/makeup-patch.md) - [Glitter Freckle Makeup Patches](https://www.trendhunter.com/trends/freckle-makeup-patches.md)