# Jumper Cable Campaigns The Blush Lingerie Billboard Aims to Boost Winter Spirits By Renee Ramsarran | Published 2011-01-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/blush-lingerie-billboard References: [racked](http://racked.com/archives/2011/01/20/this-blush-lingerie-billboard-in-berlin-is-made-of-jumper-cables.php) & [blushlingerie](http://www.blushlingerie.com/) The Blush Lingerie [Billboard](https://www.trendhunter.com/trends/dreamies-treats) that's been erected in the midst of a cold Berlin street has been made entirely out of jumper cables. Blush Berlin looks to “jump-start” frozen pedestrians by evoking warm thoughts of seductive lingerie, making for a clever approach away from traditional methods of undergarment advertising. German advertising agency Glow also provided a video of the [Blush Lingerie billboard](https://www.trendhunter.com/trends/3d-billboards) going up to add to the viral campaign **Implications** - Blush Lingerie sure knows how to get away with [nude captures](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty)! This spread is a unique example of sexual appeal without showing too much so that the company is forced to take down the advertisement. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 32% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Eco-friendly Advertising:** Creating billboards and advertisements using unconventional materials can attract attention and promote sustainability. - **Interactive Billboards:** Utilizing technology, such as videos and interactive elements, in billboards can engage audiences and create memorable experiences. - **Alternative Undergarment Advertising:** Exploring unconventional methods, like the use of jumper cables, can disrupt the traditional undergarment advertising industry and generate buzz. ### Who This Affects Most - **Advertising:** Innovative advertising techniques can revolutionize the way brands communicate their messages to consumers. - **Fashion:** Thinking outside the box when it comes to undergarment marketing can provide new opportunities for brands to stand out in the fashion industry. - **Sustainability:** Using eco-friendly materials in advertising can contribute to a more sustainable approach within various industries. ## Related on Trend Hunter - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Hug-Activated Marketing Machines](https://www.trendhunter.com/trends/hug-to-unlock.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md)