# How to Turn 10€ Lingerie into Millions Blush Underwear Ad By mediterranean | Published 2008-07-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/blush-investment References: [adsoftheworld](http://adsoftheworld.com/media/print/blush_lingerie_the_investment_of_your_life) Blush Lingerie wants women to know that their 10€ panties might be the best investment of their life. How? Glad you asked. According to the cheeky ad, the 10€ undies get you a man who will ask you to marry him. He will then get you a nice car, a yacht and a cool house. Eventually, you will divorce and end up with a big fat settlement. See? It's silly (and sexist?), but the illustrations by Nadia Herbst might make you laugh. The campaign was created by Glow ad agency, Berlin, Germany with creative director Johannes Krempl and art director Anthony Cliff. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 21% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### What's Driving This Trend - **Affordable Luxury:** Disruptive innovation opportunity: Develop a line of affordable luxury products that offer a high-end experience at a lower price point. - **Humorous Advertising:** Disruptive innovation opportunity: Incorporate humor into advertising campaigns to engage and entertain consumers while promoting products or services. - **Empowerment Marketing:** Disruptive innovation opportunity: Create marketing campaigns that empower individuals and challenge traditional stereotypes to resonate with modern consumers. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Integrate technology into fashion design to create innovative and functional clothing items. - **Advertising:** Disruptive innovation opportunity: Utilize emerging technologies, such as augmented reality or virtual reality, to create immersive and interactive ad experiences. - **Creative Agencies:** Disruptive innovation opportunity: Develop AI-powered creative tools and platforms to enhance the efficiency and effectiveness of advertising campaigns. ## Related on Trend Hunter - [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md) - [Elegant High-Waisted Panties](https://www.trendhunter.com/trends/french-cut-briefs.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Lawnmower Lingerie Sets](https://www.trendhunter.com/trends/lawngerie-set.md)