# Hybrid Blush-Highlighters The Blighlighter by Jamie Makeup is a Cream Blush and Highlighter By Laura McQuarrie | Published 2020-10-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/blush-highlighter References: [allure](https://www.allure.com/story/jamie-greenberg-jamie-makeup-blighlighter-interview) & [jamiemakeup](https://jamiemakeup.com/) To help makeup lovers simplify their routines, Jamie Makeup created a two-in-one blush-highlighter fittingly called The Blighlighter. The multi-use product saves consumers from having to use a [cream blush and a highlighter separately](https://www.trendhunter.com/trends/effin-sculpt), as they can now be swiped across the face with a single application. In keeping with the simple and straightforward name of the product, Jamie Makeup created three shades to match: The Pink One, The [Nude](https://www.trendhunter.com/trends/berry-crush-line) One and The Cherry One. When it came to creating these products, makeup artist Jamie Greenberg was interested in making a formula that would make it look like people weren't wearing makeup at all, since many formulas on the market are heavy with shimmer or glitter. The Blighlighter is infused with [fine shimmer pigments](https://www.trendhunter.com/trends/cream-highlighter-sticks) that create a fresh, dewy look. Image Credit: Jamie Makeup ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 63% | Activity: 27% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Two-in-one Makeup Products:** The trend of combining two or more makeup products to simplify makeup routines and create a better value proposition for consumers. - **Natural Makeup Look:** The trend of creating makeup products with formulas that give a natural, dewy look rather than heavy glitter or shimmer makeup. - **Multi-shade Makeup Products:** The trend of creating two or more shades of the same makeup product to match different skin tones and preferences. ### Where This Applies - **Beauty and Personal Care:** The beauty and personal care industry can capitalize on creating more two-in-one makeup products and natural makeup products with multi-shade products. - **E-commerce:** The e-commerce industry can take advantage of these trends by featuring natural looking two-in-one makeup products on their platforms and selling them to consumers around the world. - **Cosmetics Manufacturing:** The cosmetics manufacturing industry should focus on creating more cosmetics with versatile use cases, such as multi-shaded products, to better serve consumers who are concerned with value for their money. ## Related on Trend Hunter - [Multi-Functional Makeup Products](https://www.trendhunter.com/trends/multifunctional-makeup-product.md) - [Effortless Minimalist Makeup Products](https://www.trendhunter.com/trends/blush-lip-color.md) - [Multi-Purpose Blush Product Lines](https://www.trendhunter.com/trends/ontheglow-blush.md) - [Cream-Based Blush Palettes](https://www.trendhunter.com/trends/cream-face-palette.md) - [Highlighting Liquid Blushes](https://www.trendhunter.com/trends/cheek-kiss-liquid-blush-glow.md) - [Pigmented Skin-Caring Blushes](https://www.trendhunter.com/trends/the-cream-blush.md) - [High-End Highlighter Collections](https://www.trendhunter.com/trends/gucci-glow-highlighter.md) - [Buildable Blush Formulas](https://www.trendhunter.com/trends/cream-blush-stick.md) - [Skincare-Infused Blushes](https://www.trendhunter.com/trends/blush-butter-balm.md)