# Boy Band-Inspired Cosmetics Lottie London's 'Blush Crush' Shades are Named After Heartthrobs By Laura McQuarrie | Published 2017-06-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/blush-crush References: [hellogiggles](http://hellogiggles.com/lottie-london-blush-boy-band-names/?utm_campaign=twittersocialflow&utm_source=Social&utm_medium=Twitter) & [global.ulta](http://global.ulta.com/blush-crush-powder-blusher?productId=xlsImpprod16241276&irgwc=1&AID=165159&PID=57486&CID=af_165159_57486) Zayn, Nick, Drake and Harry are the names of Lottie London's new Blush Crush Powder Blusher cosmetics, each of which represents a well-known heartthrob from the music industry, including the members of boy bands like One Direction and the Jonas Brothers, as well as standalone artists. The blendable, [highly pigmented powder blushes](https://www.trendhunter.com/trends/rose-liquid-blush) are offered in a range of shades that are packaged, branded and priced to appeal to young cosmetic users of Generation Z. While Millennials may identify a shade like 'Justin' as a throwback to their love of NSYNC, younger music fans will see the product as a tribute to Justin Bieber. The new powder blush products are exclusively available online through [Ulta Beauty](https://www.trendhunter.com/trends/teencentric-makeup-line), making it enticing to collect as many of the affordable makeup shades as possible with a single purchase. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 50% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Celebrity-inspired Cosmetics:** Opportunity for brands to create cosmetic products named after popular celebrities, appealing to fans and creating a sense of connection. - **Generation Z-targeted Cosmetics:** Brands can develop cosmetics specifically designed and marketed to appeal to the younger demographic of Generation Z, capitalizing on their purchasing power and preferences. - **Online Exclusive Makeup:** Brands can leverage the online retail space by offering exclusive makeup products, creating a sense of exclusivity and driving online sales. ### Who This Affects Most - **Cosmetics Industry:** The cosmetics industry can explore innovative ways to attract younger consumers by developing celebrity-inspired makeup products and marketing them towards Generation Z. - **Beauty Retail:** Beauty retailers can partner with brands to offer exclusive online makeup products, attracting customers who are looking for unique and limited-edition cosmetic options. - **Music Industry:** The music industry can collaborate with cosmetic brands to create co-branded products named after popular musicians or bands, offering fans a unique way to connect with their idols. ## Related on Trend Hunter - [Multi-Purpose Blush Product Lines](https://www.trendhunter.com/trends/ontheglow-blush.md) - [Pillowy Powder Blushes](https://www.trendhunter.com/trends/cloud-paint-plush-blush.md) - [Liquid Blush Expansions](https://www.trendhunter.com/trends/blush-filter-liquid-blush.md) - [Pigmented Skin-Caring Blushes](https://www.trendhunter.com/trends/the-cream-blush.md) - [Play-Centered Color Cosmetics](https://www.trendhunter.com/trends/trouble-maker-makeup.md) - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md) - [Teen-Focused Makeup Lines](https://www.trendhunter.com/trends/teencentric-makeup-line.md) - [Tailor-Made Blush Services](https://www.trendhunter.com/trends/soft-blur-cheek-stick.md) - [Effortless Minimalist Makeup Products](https://www.trendhunter.com/trends/blush-lip-color.md)