# Scandalous Undies Ads These Blush-Berlin Lingerie Ads Address the Recent Newspaper Scandal By Emily Evans | Published 2011-07-28 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/blush-berlin-lingerie-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/blush_dirty) & [blush-berlin](http://www.blush-berlin.com/web/) While many [lingerie ads](https://www.trendhunter.com/trends/for-love-and-lemons-1) are undoubtedly scandalous in a cleavage-coated kind of way, these Blush-Berlin Lingerie ads take it one step further to [cheeky](https://www.trendhunter.com/trends/goodwipes-launched)-town with their [witty sayings](https://www.trendhunter.com/trends/axe-campaign), such as "for all lovers of dirty little secrets" and "hacking that'll even make Rupert blush." These five scandal-tackling undies ads were created by advertising agency Glow in Berlin, Germany. As the Rupert Murdoch News Corporation hacking scandal continues to unfold, the media is in an uproar; however, a lingerie company giving its two cents towards the scandal -- like these Blush-Berlin Lingerie ads do -- is highly unusual. These quirky ads have an effective touch and humorous undertone that is sure to resonate well with people. **Implications** - Companies who can think of humorous, light-hearted ways to appropriately touch upon scandalous in the news are evidently highly effective. Businesses will likely find that this kind of advertising will allow them to better develop their companies voice in the public eye and attract a larger audience of consumers. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 72% | Activity: 30% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Humorous Advertising:** The use of humor in advertising to address scandalous topics like the news hacking scandal can be highly effective for companies. - **Light-hearted Marketing:** Marketing campaigns that have a light-hearted, cheeky undertone are likely to resonate well with audiences. - **Developing Company Voice:** Using scandalous news as a backdrop can help businesses develop their unique voice in the public eye and attract a larger consumer base. ### Industries Being Reshaped - **Lingerie:** The lingerie industry can explore opportunities to use humor and lightheartedness in their advertising campaigns to address current scandals or controversial topics. - **Marketing and Advertising:** The marketing and advertising industry can learn from the effective use of humor and light-heartedness in addressing scandalous news and incorporate it into their strategies. - **Media and News:** The media and news industry can consider incorporating elements of humor and light-heartedness to engage audiences amidst scandalous events and controversies. ## Related on Trend Hunter - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Tongue-in-Cheek Underwear Ranges](https://www.trendhunter.com/trends/debute-x-stripe-stare.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md)