# Back-to-School Blush Palettes Tarte's Blush 101 Palette Boasts Playful Notebook-Inspired Branding By Riley von Niessen | Published 2018-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/blush-101 References: [tartecosmetics](https://tartecosmetics.com/en_CA/makeup/cheeks/blush-101-amazonian-clay-blush-palette/1358.html) Now that students are preparing for the quickly approaching [back-to-school season](https://www.trendhunter.com/trends/unisex-styles), brands are incorporating some of the themes that are associated with it, such as [Tarte](https://www.trendhunter.com/trends/tarte-cosmetics-1), with the brand launching a notebook-inspired 'blush 101' palette. The palette opens up just as a notebook would, revealing a series of different [blush, bronzer and highlight shades](https://www.trendhunter.com/trends/cloud-paint-plush-blush) that are shown against a lined paper background. All of the shades are named within the palette, with each name written in casual cursive lettering that looks like it was sprawled in a notebook during class. The exterior of the palette also reflects the notebook theme, as a retro composition book cover hosts Tarte's branding. The blush 101 palette is currently available from Tarte's web store. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 10% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Notebook-inspired Branding:** Brands are incorporating notebook-inspired branding into their products, appealing to students and offering a nostalgic touch. - **Back-to-school Themes:** Brands are leveraging the back-to-school season to create products that resonate with students and capture their attention. - **Interactive Packaging:** Interactive packaging designs, such as the Tarte blush palette that opens up like a notebook, are becoming popular as they provide consumers with a unique and engaging experience. ### Sectors Adopting This - **Cosmetics:** Cosmetic brands have the opportunity to tap into the back-to-school market by creating products with playful themes and innovative packaging. - **Fashion and Accessories:** The fashion industry can cater to the back-to-school season by incorporating notebook-inspired designs into clothing, accessories, and backpacks. - **Stationery and School Supplies:** Companies in the stationery and school supplies industry can create notebook-inspired products, such as notebooks, pens, and backpacks, to attract students during the back-to-school season. ## Related on Trend Hunter - [Nostalgic School Supplies](https://www.trendhunter.com/trends/staples-pep-rally.md) - [Nostalgic Makeup Palettes](https://www.trendhunter.com/trends/urban-decay-1.md) - [Cookie Tin Beauty Palettes](https://www.trendhunter.com/trends/creative-beauty-palette.md) - [Multi-Purpose Blush Product Lines](https://www.trendhunter.com/trends/ontheglow-blush.md) - [Cream-Based Blush Palettes](https://www.trendhunter.com/trends/cream-face-palette.md) - [Accessible Makeup Palettes](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Dermatologist-Tested Eyeshadows](https://www.trendhunter.com/trends/tartes-tartelette.md) - [Buttery Face Palettes](https://www.trendhunter.com/trends/halo-sculpt.md)