# Blurry-Faced Models The Hostem Fall/Winter 2010 Lookbook Will Leave You in a Haze By Summer Luu | Published 2010-09-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/blurry-faces-lookbook-hostem References: [hypebeast](http://hypebeast.com/2010/08/hostem-2010-fallwinter-lookbook/) & [hostem](http://www.hostem.co.uk/blog/the-hostem-look-book/) London-based retailer Hostem has created an in-house lookbook for fall/winter 2010, specifically blurring out all of the models' faces in the photo shoot. As the retailer carries a wide range of fashion labels, blurring out the models' mugs will dedicate more focus on the clothing items. Each garment worn plays with a color palette of distinct blacks, navy, gray or dark brown. Check out the featured gallery to see the Hostem [fall/winter 2010 lookbook](https://www.trendhunter.com/trends/siegelman-stable-1). **Implications** - [Shocking advertising](https://www.trendhunter.com/trends/asos-inspired-by) (shockvertising) is an ideal way for companies to attract the attention of a wide audience. By presenting an everyday product in a way that is innovative and attention-grabbing, a business and its product immediately seem groundbreaking and interesting. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 40% | Activity: 11% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Blurred Faces:** Using blurred faces of models in advertisements or lookbooks to draw more attention to the clothing items and to create a unique and innovative aesthetic. - **Shockvertising:** Using innovative and attention-grabbing advertising techniques to make a product seem groundbreaking and interesting. - **Monochromatic Color Palettes:** Using monochromatic color palettes in fashion designs to create a bold and cohesive look, drawing more attention to the clothing items. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can utilize blurred faces and monochromatic color palettes to create a unique aesthetic and draw more attention to their clothing items. - **Advertising:** Advertising industries can utilize shockvertising techniques to create innovative and attention-grabbing campaigns for everyday products. - **Design:** Designers can incorporate monochromatic color palettes into their creations to create a bold and cohesive look, drawing more attention to the clothing items and accessories. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Community-Honoring Eerie Graphic Merchandise](https://www.trendhunter.com/trends/boiler-room.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md)