# Retro Nerd Glasses Dita Legends Optical Collection Will Make You Wish for Poor Vision By Rafael Srur Guarilha | Published 2009-02-07 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/blurred-dita-legends-cool-luxury-eyewear-collection References: [slamxhype](http://slamxhype.com/fashion/dita-optical-collection/) & [dita](http://www.dita.com/) Dita Optical Collection makes you want to wear eyeglasses, even if you don’t need them. These [stylish frames](https://www.trendhunter.com/trends/signature-eyewear-collection) are made of Zyl Acetate and manufactured in Japan. Dita debuted its first collection in 1996, inspired by the passion of co-founders Jeff Solorio and John Juniper for vintage frames from the 1950’s through the 1980’s. They conceived Dita as an alternative to label-branded eyewear; nonetheless, their clients include [Hollywood](https://www.trendhunter.com/trends/persol) heavy hitters like Brad Pitt, Mary Kate and Ashley Olsen, Kate Hudson, and Eva Mendez. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 86% | Activity: 63% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Vintage Eyewear:** The popularity of Dita’s vintage-inspired frames reflects a growing trend towards classic eyewear designs. - **Luxury Optical Collections:** Dita’s success in the luxury eyewear market presents an opportunity for other brands to create high-end optical collections. - **Celeb-endorsed Eyewear:** The use of Dita frames by Hollywood A-listers is indicative of a trend towards celebrity-endorsed eyewear. ### Where This Applies - **Eyewear Manufacturing:** Manufacturers can take advantage of the demand for high-quality, vintage-inspired frames like Dita’s collection. - **Luxury Fashion:** Dita’s success in the luxury eyewear market highlights an opportunity for luxury fashion brands to expand into eyewear. - **Celebrity Endorsement:** The popularity of Dita frames among celebrities presents an opportunity for eyewear brands to leverage famous spokespeople in their marketing efforts. ## Related on Trend Hunter - [Personalized Luxury Eyewear](https://www.trendhunter.com/trends/inovati.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Modern Eyewear Flagship Stores](https://www.trendhunter.com/trends/dita-eyewear.md) - [Elevated Overzied Sunglasses](https://www.trendhunter.com/trends/giant-vintage.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Unique Retro-Inspired Eyewear](https://www.trendhunter.com/trends/tan-france-collection.md) - [Vintage-Inspired Dynamic Eyewear](https://www.trendhunter.com/trends/bru-eyewear-1.md)