# Cloud Simulating Pavilions The Blur Building by Diller Scofido + Renfro Mystifies on the Water By Erin Fox | Published 2012-12-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/blur-building References: [khooll](http://khooll.com/post/35331512492/blur-building) & [dillerscofidio](http://www.dillerscofidio.com/) Nestled in a small city an hour outside of Geneva, Switzerland, the Blur Building by [Diller Scofido + Renfro](https://www.trendhunter.com/trends/canal-cafe) in Neuchatel exudes copious amounts of artificial clouds. The [pavilion lays on Lake Neuchatel](https://www.trendhunter.com/trends/aquapraa), one of the most popular canton's in the country. This forward-thinking city has produced one of the most intricate building Diller Scofido + Renfro have designed. The pavilion has two main walk way tunnels over the blue ripples of Lake Neuchatel. The mystifying building spreads its artificial clouds over the walk ways and surrounds the building in its entirety. With the creation of the Blur Building, the Diller Scofido + Renfro group has drawn a group of tourists to check out the site. It is a shame there aren't more of these pavilions because the cloud affect would be a great way to blame getting lost on the way to work. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 63% | Activity: 74% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Key Themes Behind This Trend - **Cloud Simulation Architecture:** Designing buildings with artificial clouds to create unique and mystifying experiences for visitors. - **Immersive Tourism Experiences:** Creating structures that attract tourists to experience unique and unconventional environments. - **Artificial Environment Design:** Creating immersive environments through the use of artificial elements such as clouds and other weather patterns. ### Where This Applies - **Architecture:** Opportunity for architectural firms to explore unconventional building design to create a unique experiences for visitors. - **Tourism:** Opportunity for the tourism industry to expand on immersive experiences by incorporating artificially designed environments. - **Weather Simulation Technology:** Opportunity for the development of technology that can create artificial weather patterns on demand for commercial or entertainment purposes. ## Related on Trend Hunter - [Interactive Architectural Pavilions](https://www.trendhunter.com/trends/folding-landscape.md) - [Lake-Overlooking Tiled Pavilions](https://www.trendhunter.com/trends/jinji-lake-pavilion.md) - [Cloud-Like French Restaurants](https://www.trendhunter.com/trends/mon-nuage.md) - [Code-Generated Pavilion Structures](https://www.trendhunter.com/trends/the-orb.md) - [Serene Waterfront Pavilions](https://www.trendhunter.com/trends/lake-house-life-experience-pavilion.md) - [Climate-Sensitive Pavilion Structures](https://www.trendhunter.com/trends/querkraft.md) - [Hilltop Modern Retreats](https://www.trendhunter.com/trends/the-cloud-house.md) - [Spiralling Stainless-Steel Cultural Centers](https://www.trendhunter.com/trends/010-building.md) - [Stone-Like Discreet Glass Viewpoints](https://www.trendhunter.com/trends/drifting-stones.md)