# Compound Word Fails Brunch Plus Lunch Does Not Equal Blunch By Jessica Marcel | Published 2009-10-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/blunch References: [literalminded.wordpress](http://literalminded.wordpress.com/category/morphology/compound-words/) & [twitpic](http://twitpic.com/k42r8) Elon James, of [This Week in Blackness](http://www.thisweekinblackness.com) (a brilliantly done but highly under-updated blog), found this gem of a compound word in Seattle: blunch. As James says, “YOU CAN’T COMBINE LUNCH AND BRUNCH!” While Blunch is the name of an acclaimed restaurant, and more recently Blunch the band, that doesn’t make it acceptable as the name for a meal. And Blunch isn’t the only idiotic abbreviation spawned recently. The [Twitter](https://www.trendhunter.com/trends/ketchup-and-seemingly-ranch) era has spawned attempts at shortening everything, while simultaneously making blunders go viral. If blunch bothers you, check out the Literal Minded blog link. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 23% | Activity: 78% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Compound Word Fails:** Opportunity for developing clearer and more effective communication strategies by avoiding the creation and use of confusing compound words. ### Industries Being Reshaped - **Restaurant:** Potential for restaurants to differentiate their brand by creating unique and easily understandable names for meals, avoiding confusing compound words like 'blunch'. ## Related on Trend Hunter - [Brunch-Themed QSR Meals](https://www.trendhunter.com/trends/jack-in-the-box-meals.md) - [Southern-Inspired Lunch Menus](https://www.trendhunter.com/trends/lunch-duos.md) - [functional footwear brands](https://www.trendhunter.com/trends/lifestyle-brand-brunch.md) - [Plant-Based Brunch Burgers](https://www.trendhunter.com/trends/the-brunch-burger.md) - [Savory Fruit-Infused Waffle Meals](https://www.trendhunter.com/trends/bojangles-chicken-and-boberry-waffles.md) - [Theatrical Vegan Brunches](https://www.trendhunter.com/trends/bubbles-brunch.md) - [Brunch-Flavored Ice Creams](https://www.trendhunter.com/trends/baskin-robbins-1.md) - [Snackable Back-to-School Lunches](https://www.trendhunter.com/trends/lunchers.md) - [Daily Word Challenges](https://www.trendhunter.com/trends/blunderwall.md)