# Teen-Centric Skincare Marketing The Blume Meltdown Ad Features Reviews From Real Teens By Jana Pijak | Published 2020-08-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/blume-meltdown References: [youtube](https://www.youtube.com/watch?v=8Iur-m8ryMQ) & [blume](https://www.blume.com/pages/shop) This [Blume](https://www.trendhunter.com/trends/superbalm-lip-tint) Meltdown ad promotes the inclusive skincare brand's best-selling product with reviews from real teen consumers that tried the product. Tackling [cystic and hormonal acne](https://www.trendhunter.com/trends/teen-acne-bundle), Blume's Meltdown face oil is an all-natural formula that is free from harsh chemicals and artificial ingredients. In addition to the best-selling product, Blume also specializes in a variety of other Gen Z-friendly offerings including its Day Dream Cleanser and Stargirl face mist -- both sold in a bundle with Meltdown -- along with sanitary pad and tampon period starter kits, self care essentials and more. Targeting Gen Z audiences in an [authentic and honest way](https://www.trendhunter.com/trends/authentic-skincare-campaign), this Blume Meltdown commercial highlights product success stories from real teens who tried it with glowing reviews highlighting ingredient notes and the amount of time it was tested. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 35% | Activity: 84% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Teen-specific Skincare:** Creating skincare products specifically formulated for the unique needs of teenage skin could be a disruptive innovation opportunity in the beauty industry. - **Authentic Marketing:** Using real testimonials and reviews from consumers, especially teenagers, can be a disruptive innovation opportunity in advertising and marketing. - **Inclusive Beauty:** Developing inclusive beauty brands that cater to a diverse range of consumers, including teenagers, presents a disruptive innovation opportunity in the cosmetics industry. ### Where This Applies - **Skincare:** Creating skincare products specifically targeted at teenagers can disrupt the skincare industry and meet the unique needs of this demographic. - **Marketing:** Utilizing authentic and honest marketing strategies that feature real testimonials from teenagers can disrupt traditional advertising practices and capture the attention of Gen Z consumers. - **Beauty:** Building inclusive beauty brands that offer a wide range of products tailored to teenagers can disrupt the beauty industry and promote a sense of inclusivity and diversity. ## Related on Trend Hunter - [Teen-Safe Skincare Systems](https://www.trendhunter.com/trends/erly.md) - [Teen-Friendly Cosmetic Lines](https://www.trendhunter.com/trends/teen-line.md) - [Youth-Safe Skincare Hubs](https://www.trendhunter.com/trends/gen-a-z-hub.md) - [Remixed Skincare Commercials](https://www.trendhunter.com/trends/ceraves-hey-its-me.md) - [All-Natural Youth Skincare](https://www.trendhunter.com/trends/just-for-teens.md) - [Attention-Grabbing Acne Tubes](https://www.trendhunter.com/trends/pure-daily-care.md) - [Problem-Solving Youth Skincare](https://www.trendhunter.com/trends/epic-skincare.md) - [Youth-Focused Skincare Campaigns](https://www.trendhunter.com/trends/proactiv.md) - [Health-Focused Youth Skincare](https://www.trendhunter.com/trends/revolution-skin.md)