# Vibrant Tiki Fashion The Blumarine Spring 2012 Campaign is Contemporarily Tropical By Meghan Young | Published 2012-01-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/blumarine-spring-2012-campaign References: [fashiongonerogue](http://fashiongonerogue.com/vika-falileeva-blumarine-spring-2012-campaign-sebastian-faena/) & [blumarine](http://www.blumarine.com/) The Blumarine Spring 2012 campaign touches on the ever-popular [tropical theme](https://www.trendhunter.com/trends/sel-de-mer), but instead of taking the well-trodden path towards lush jungle backdrops and sexy tribal patterns, this ad campaign is much more [playful](https://www.trendhunter.com/trends/marc-jacobs-charm-collection). The props and accessories used throughout the photo shoot all point towards the Tiki culture, right down to the ankles and wrists. Shot by photographer Sebastian Faena, the Blumarine Spring 2012 campaign stars Vika Falileeva. Fashion Gone Rogue excellently describes her as "a cross between cheerleader and island babe." The straw-like accessories that initially give the outfits a Tiki aesthetic also double as modern day pom poms. Not to mention that her enthusiastic poses could either be regarded as a cheer or a tribal dance. The [vibrantly patterned](https://www.trendhunter.com/trends/contemporary-femininity) Blumarine Spring 2012 campaign was styled by Carlyne Cerf de Dudzeele. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Contemporarily Tropical Fashion:** Disruptive innovation opportunity: Create modern fashion designs that combine vibrant tropical patterns with contemporary styles. - **Playful Tiki Accessories:** Disruptive innovation opportunity: Develop accessories inspired by Tiki culture that incorporate a playful and modern twist. - **Cheerleader-inspired Poses:** Disruptive innovation opportunity: Create marketing campaigns or photo shoots that capture the energy and spirit of cheerleading while incorporating relevant products or themes. ### Who This Affects Most - **Fashion and Apparel:** Disruptive innovation opportunity: Explore new designs and concepts within the fashion industry that incorporate tropical, Tiki-inspired elements. - **Accessories and Decor:** Disruptive innovation opportunity: Develop and market Tiki-inspired accessories and decor items that appeal to a modern, playful aesthetic. - **Marketing and Advertising:** Disruptive innovation opportunity: Utilize cheerleading-inspired poses and themes in marketing campaigns to create a vibrant and energetic brand image. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md)