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# 70s-Inspired Seductresses
The Blumarine Spring 2011 Campaign is a Blast from the Past

By Summer Luu | Published 2011-01-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/blumarine-spring-2011
References: [fashiongonerogue](http://fashiongonerogue.com/blumarine-spring-2011-campaign-edita-vilkeviciute-magdalena-frackowiak-terry-richardson/) & [blumarine](http://www.blumarine.com)

Shot by Terry Richardson, the Blumarine Spring 2011 campaign is predictably [sizzling hot](https://www.trendhunter.com/trends/contemporary-femininity).

With the help of Edita Vilkeviciute and Magdalena Frackowiak, the featured blonde bombshell models wear the label’s signature [animal prints](https://www.trendhunter.com/trends/fioretta) and a 70s-inspired wardrobe. Dressed in fierce feline miniskirts and booty-hugging bell bottoms, these models are undeniably seductive in their ensembles. The Blumarine Spring 2011 campaign brings back the [sexy disco days](https://www.trendhunter.com/trends/rendezvous-ivory) with a vengeance, proving that fashion from the 70s can be revived.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 96% | Activity: 91% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Revival of 70s Fashion:** The popularity of 70s-inspired fashion in modern times paves the way for fashion brands to focus on retro collections.
- **Animal Prints in Fashion:** The Blumarine Spring 2011 campaign's use of animal prints showcases a potential trend for fashion brands to incorporate exotic patterns in their designs.
- **Seductive Fashion Ads:** The Blumarine Spring 2011 campaign's sizzling fashion aesthetic sets a trend for future fashion ads to focus on sensual and provocative imagery.

### Where This Applies

- **Fashion and Apparel:** The Blumarine Spring 2011 campaign signals an opportunity for the fashion industry to expand their product offerings with vintage-inspired collections and animal print designs.
- **Advertising and Marketing:** The Blumarine Spring 2011 campaign's provocative imagery creates a shift in fashion and apparel advertising to feature more seductive imagery.
- **Photography and Video Production:** The Blumarine Spring 2011 campaign's sizzling aesthetic creates a trend for future fashion campaigns to feature sexually-charged imagery.

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