# UK-Expanded Furnishing Campaigns Blum UK Unveils the 'More Than A Drawer' Campaign By Kanesa D | Published 2025-10-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/blum-uk References: [kbbfocus](https://www.kbbfocus.com/news/5447-blum-launches-more-than-a-drawer-campaign-to-support-new-product-launch) & [blum](https://www.blum.com/gb/en/)  Blum is introducing a [new campaign](https://www.trendhunter.com/trends/wherever-life-goes) called 'More Than A Drawer,' highlighting the brand's versatile options for [drawer solutions](https://www.trendhunter.com/trends/custom-pullout-drawers). Created to support the debut of the MERIVOBOX, a new product that complements the TANDEMBOX and LEGRABOX, this campaign will utilize industry and target publications to reach a broad consumer audience. The company has also introduced an [Out-of-Home (OOH) advertising](https://www.trendhunter.com/trends/3d-billboards) model that will reach 21 different locations across the UK. "We’re excited to launch this campaign in a way that’s completely new for Blum. With our bold ‘More Than a Drawer’ message, we’re investing in Out of Home advertising to achieve high visibility and ensure a strong presence in key busy locations," said Krystyna Threlfall, marketing manager for Blum UK. Image Credit: Blum UK ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 12% | Activity: 18% | Freshness: 51% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Versatile Drawer Solutions:** Blum's introduction of MERIVOBOX alongside existing product lines emphasizes increased customization and adaptability in furniture solutions. - **Out-of-home Advertising Expansion:** The strategic use of Out-of-Home ads across multiple UK locations signifies an innovative approach to reaching a wider consumer demographic effectively. - **Multi-channel Marketing in Home Furnishing:** Integrating industry and target publications for campaign dissemination showcases a comprehensive approach to engaging diverse consumer audiences. ### Sectors Adopting This - **Home Furnishing:** The emphasis on versatile drawer systems indicates a shift towards more customizable and user-friendly home solutions. - **Advertising and Marketing:** Incorporating Out-of-Home advertising connects traditional marketing with modern outreach strategies in the industry. - **Retail and Consumer Goods:** Engaging a broad audience through multi-channel promotions reflects an evolution in consumer engagement tactics for retail. ## Related on Trend Hunter - [Compact Steel Storage](https://www.trendhunter.com/trends/multidrawer.md) - [Springtime Housewares Campaigns](https://www.trendhunter.com/trends/dunelm-the-home-of-bringing-in-spring.md) - [Dream Home-Focused Campaigns](https://www.trendhunter.com/trends/dream-home-campaign.md) - [Decluttered Ad Campaigns](https://www.trendhunter.com/trends/unpackaged-goods.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Creative Home Campaigns](https://www.trendhunter.com/trends/dream-the-possibilities.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Boastful Tea Marketing Campaigns](https://www.trendhunter.com/trends/clipper-teas-make-it-better.md) - [Hard-Shell Luggage Campaigns](https://www.trendhunter.com/trends/uncompromisingly-light-campaign.md)