# Animated Character Eyewear The Bluey Specsavers Collection Shares Four Frames with Character Art By Laura McQuarrie | Published 2026-07-31 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/bluey-specsavers References: [licenseglobal](https://www.licenseglobal.com/accessories/specsavers-launches-bluey-eyewear-collection-for-children) & [bluey](https://www.bluey.tv/blog/bluey-frames-now-available-at-specsavers/)  Across Canada, the UK, Ireland, Australia and New Zealand, the [Bluey Specsavers](https://www.trendhunter.com/trends/deichmann-x-bluey) collection launched to share lightweight, comfortable eyewear styles for kids' everyday adventures. In all, there are four [colorful frames for kids](https://www.trendhunter.com/trends/owndays) featuring character artwork, each made to support confidence and self-expression with designs that youth can look forward to wearing. On one pastel-blue acetate frame with a simple square shape, Bluey and his sister Bingo are depicted on the sides. For a sleeker look on the outside, the collection's green-blue style switches the pattern of Bluey and Bingo to the interior. Across the Bluey Specsavers collection, the eyewear comes with standard single-vision lenses, a scratch-resistant treatment, a case and a cloth. In early September, the Bluey Specsavers collection will expand to Sweden, Denmark, Finland, the Netherlands, and Norway. ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 73% | Activity: 70% | Freshness: 83% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Character-licensed Eyewear:** Beloved children’s characters are turning functional products into emotionally appealing accessories that strengthen brand affinity and improve everyday product adoption. - **Kid-centric Self-expression:** Colorful, playful design details are reshaping children’s essentials into confidence-building items that reflect personality and reduce resistance to practical routines. - **Regional Retail Rollouts:** Phased international launches allow family-focused brands to test demand, localize merchandising and scale licensed collections across culturally aligned markets. ### Industries Being Reshaped - **Children's Eyewear:** Pediatric optical products are evolving beyond utility as comfort, durability and entertainment licensing become key differentiators for young wearers. - **Licensed Merchandise:** Character IP is expanding into health-adjacent categories, creating new revenue pathways where fandom intersects with practical family purchasing needs. - **Optical Retail:** Retail eyewear chains are using exclusive branded collections to attract families, increase store traffic and make vision care more engaging for children. ## Related on Trend Hunter - [Premium AI Optics](https://www.trendhunter.com/trends/Premium-AI-optics.md) - [Anti-Surveillance Sunglasses](https://www.trendhunter.com/trends/duckduckgo-paso-robles.md) - [Prescription Eyewear Recyling Programs](https://www.trendhunter.com/trends/specsavers-recycling.md) - [Romantic Hearing Aid Ads](https://www.trendhunter.com/trends/the-relationship-aid.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Award-Winning Eyewear Retail Businesses](https://www.trendhunter.com/trends/specsavers-canada.md) - [Loyalty Eyecare Programs](https://www.trendhunter.com/trends/Loyalty-eyecare-programs.md) - [Romance-Inspired Eyewear](https://www.trendhunter.com/trends/christina-lauren-reader-edit.md) - [Timeless Luxury Eyewear Designs](https://www.trendhunter.com/trends/prada-and-gentle-monster.md)