# Kids Multigrain Snack Bars Kellogg’s is Expanding Its Bluey Partnership with New Bluey Snack Bars By Katherine Pendrill | Published 2026-07-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bluey-snack-bars References: [foodbev](https://www.foodbev.com/news/kellogg-s-expands-bluey-partnership-with-non-hfss-multigrain-snack-bars)  Following the success of Kellogg’s Bluey Multigrain cereal, which ended up winning Product of the Year 2026, [Kellogg's](https://www.trendhunter.com/trends/nutrigrain-softbaked-breakfast-bars) is expanding its Bluey partnership to include new [Bluey Snack Bars](https://www.trendhunter.com/trends/bluey-ice-pops). The new Bluey Snack Bars are designed to meet the changing demand for children's snack products and the desire for more nutritious options. The new bars are described as non-HFSS, which means they are not high in fat, sugar, and salt. The bars are also a high-fibre, multigrain option, made with wholegrain oats and crispies. And to keep kids happy, the bars come in two tasty kid-friendly flavors: Chocolate and Strawberry & White Chocolate. The Chocolate version of the snack bar is made with milk chocolate chips, while the Strawberry & White Chocolate version of the bar features fruit pieces and white chocolate chips. The new Bluey Snack Bars will roll out at retailers like Tesco, Asda and [Morrisons](https://www.trendhunter.com/trends/kelloggs-snack-range) at the end of July. Image Credit: Kellogg’s ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 60% | Activity: 76% | Freshness: 86% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Character-led Nutrition:** Beloved entertainment IP is increasingly being used to make healthier children’s foods feel familiar, fun, and emotionally engaging for families. - **Non-hfss Snacking:** Regulatory-friendly snack formats with lower fat, sugar, and salt profiles are creating space for brands to compete on both compliance and kid appeal. - **Functional Kids Treats:** High-fibre, multigrain, and wholegrain ingredients are reframing children’s treats as everyday snacks that balance indulgence with perceived nutritional value. ### Industries Being Reshaped - **Children’s Food:** Licensed better-for-you products are reshaping the category by blending nutrition standards with characters that influence household purchasing decisions. - **Retail Grocery:** Major supermarket rollouts of branded healthy snacks highlight how retailers can capture family shoppers seeking convenient lunchbox and on-the-go options. - **Entertainment Licensing:** Character partnerships are extending beyond toys and media into food aisles, turning popular franchises into platforms for health-positioned consumer products. ## Related on Trend Hunter - [Child-Friendly Soft Snack Bars](https://www.trendhunter.com/trends/nature-valley-soft-baked-bars.md) - [Cartoonish Canine Cereals](https://www.trendhunter.com/trends/bluey-cereal.md) - [Functional Kids Snacking](https://www.trendhunter.com/trends/functional-kids-snacking.md) - [Smart Snacking Bakery Bars](https://www.trendhunter.com/trends/natures-bakery-snack-bars.md) - [Child-Friendly Greek Yogurt Snacks](https://www.trendhunter.com/trends/clio-drizzled-greek-yogurt-bars.md) - [Consumer-Driven Breakfast Snacks](https://www.trendhunter.com/trends/kelloggs-snack-range.md) - [Brain-Boosting Soft-Baked Bars](https://www.trendhunter.com/trends/cerebelly-clever-bars.md) - [Nutty Dual-Chocolate Snack Bars](https://www.trendhunter.com/trends/milk-white-chocolate-nut-bar.md) - [Soft-Baked Flapjack Snack Bars](https://www.trendhunter.com/trends/flapjack-oat-bars.md)