# Ocean Day Sneaker Campaigns BLUEVIEW Announced a Charitable Campaign for World Ocean Day By Colin Smith | Published 2022-06-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/blueview References: [blueviewfootwear](https://blueviewfootwear.com/products/blueview-pacific) & [blueviewfootwear](https://blueviewfootwear.com/products/blueview-pacific) '[BLUEVIEW](https://www.trendhunter.com/trends/monterey-bay-aquarium),' the revolutionary footwear brand famous for creating the world's first [fully biodegradable sneaker](https://www.trendhunter.com/trends/swave-sport), announced a new charitable campaign for [World Ocean Day](https://www.trendhunter.com/trends/world-ocean-day-pouch), which is taking place on June 8th, 2022. As part of this campaign, BLUEVIEW will donate 5% of all retail proceeds gained from its BLUEVIEW Pacific sneaker to the 'Monterey Bay Aquarium.' The Monterey Bay Aquarium hosts a number of inspiring, ocean life-positive services such as exhibits, educational programs, and conservation initiatives. the BLUEVIEW Pacific sneaker is on sale now for a limited time at a price of $135 USD on BLUEVIEW's website. The shoe is available in both 'Vintage Black' and 'Sand Dune' colorways, which are two minimalist designs that complement countless outfits. Image Credit: BLUEVIEW ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 38% | Activity: 74% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) > [Eco Architecture](https://www.trendhunter.com/ecoarchitecture) ## Key Themes ### Why This Trend Is Growing - **Charitable Footwear Campaigns:** Creating charitable campaigns for special occasions such as World Ocean Day can help foster brand loyalty and consumer engagement. - **Biodegradable Sneaker Innovation:** Developing and promoting biodegradable sneakers can differentiate brands and attract environmentally-conscious consumers. - **Minimalist Sneaker Designs:** Designing simple, versatile sneaker designs can appeal to consumers across a wide range of style preferences. ### Industries Being Reshaped - **Footwear Industry:** The footwear industry can benefit from incorporating sustainable materials into product lines and creating charitable campaigns to improve brand image. - **Conservation Industry:** Conservation organizations like the Monterey Bay Aquarium can partner with brands to promote their causes through merchandise collaborations. - **Fashion Industry:** Minimalist fashion trends lend themselves to versatile, classic sneaker designs that can be marketed to a wide range of consumers. ## Related on Trend Hunter - [Footwear Aquarium Partnerships](https://www.trendhunter.com/trends/monterey-bay-aquarium.md) - [Recycled Rope-Made Footwear](https://www.trendhunter.com/trends/shore.md) - [Dynamic Neutral-Toned Footwear](https://www.trendhunter.com/trends/sanuk-1.md) - [Oceanic Conservation Accessories](https://www.trendhunter.com/trends/world-ocean-day-pouch.md) - [Sustainable Open-Style Sneaker Designs](https://www.trendhunter.com/trends/keen-uneek-360.md) - [Sustainable Olympic Footwear Capsules](https://www.trendhunter.com/trends/vivaia.md) - [Breathable Eco-Friendly Sneakers](https://www.trendhunter.com/trends/contour-zero.md) - [Sustainable 3D-Printed Footwear](https://www.trendhunter.com/trends/4dfwd-1.md) - [Sustainable Dad-Style Sneakers](https://www.trendhunter.com/trends/reformation-1.md)