New Sony Ericsson / Fossil MBW-100

 - Oct 3, 2006   Updated: Aug 22 2011
References: fossil & sonyericsson
See who's calling and check your mail without taking your cell phone out of your pocket. That's the advantage of sporting a Bluetooth Watch like the new Sony Ericcsson MBW-100.

Bill Geiser, VP of Fossil's Watch Technology noted, "Watches are the perfect 'glanceable' display. They are simple to use, fashionable, and well accepted ... The immediate opportunity is for watches to deliver convenient new services that simplify how people stay connected with one another.”

Implications - Multipurpose technological products are extremely popular and useful in modern society due to the hectic lifestyles of many consumers. Providing buyers with products that help them by making daily activities more efficient is a great way for businesses to appeal to the modern consumer.