# Stylish Bluetooth Earrings Scandi Electronics' 'Swings' are Wearable Tech for Pierced Ears By Laura McQuarrie | Published 2018-07-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bluetooth-earrings References: [prnewswire](https://www.prnewswire.com/news-releases/revolutionary-swings-bluetooth-earrings-launch-on-kickstarter-300679300.html) & [kickstarter](https://www.kickstarter.com/projects/scandi/swings-bluetooth-earrings) After many years of struggling and being frustrated with ill-fitting earbuds, [Scandi Electronics](https://www.trendhunter.com/trends/peptide-lip-treatment) founder Melissa Eldridge set out to create a better product that would offer simplicity, style and function—now, Swings Bluetooth Earrings are being introduced to the world on [Kickstarter](https://www.trendhunter.com/trends/neckphone-tri). True to their name, the high-tech earrings are designed to be worn in two ways by women with pierced ears. The device can be worn purely as a [stylish accessory](https://www.trendhunter.com/trends/samsung-slac), or flipped upwards to take advantage of the Bluetooth features of the tech for listening to audio or music. As a product created for women by women, the Bluetooth Earrings are being introduced in two styles, Swings and Swings Sport, which boasts a sleek all-black colorway with lightweight silicone bands and a design that's sweat-resistant and shock-proof. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 81% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What's Driving This Trend - **Wearable Technology Jewelry:** Opportunity for jewelry companies to consider incorporating wearable technology into their designs to bring a unique value proposition to customers. - **Fashionable Bluetooth Devices:** Opportunity for electronics companies to tap into the fashion industry by creating fashionable Bluetooth devices that look good and perform well. - **Gender-specific Product Development:** Opportunity for companies to consider gender-specific product development approaches to create innovative and impactful products that speak directly to their target audience. ### Who This Affects Most - **Jewelry:** Jewelry companies can explore incorporating wearable technology into their designs to create a new range of products that provide style and functionality. - **Consumer Electronics:** Electronics companies can explore creating fashionable Bluetooth devices to appeal to fashion-conscious consumers. - **Fashion:** Fashion companies can collaborate with technology companies to create fashionable wearable devices that cater to their target audience. ## Related on Trend Hunter - [Fashion-Forward Gadgets](https://www.trendhunter.com/trends/openear-earbud-concept.md) - [Earring Earbud Concept Designs](https://www.trendhunter.com/trends/zhang-yunxib.md) - [Ear-Based Health Trackers](https://www.trendhunter.com/trends/the-lumia-2.md) - [Style-Driven Clip-On Earbuds](https://www.trendhunter.com/trends/jbl-soundgear-clips.md) - [Discreet Health-Tracking Earrings](https://www.trendhunter.com/trends/lumia-2.md) - [Icy Aesthetic Wireless Earbuds](https://www.trendhunter.com/trends/hakii-ice-earbuds.md) - [Modern Design-Forwrd Headphones](https://www.trendhunter.com/trends/tozo.md) - [Temperature-Monitoring Earrings](https://www.trendhunter.com/trends/thermal-earring.md) - [Crystal-Embellished Earwear](https://www.trendhunter.com/trends/swarovski-x-loop.md)