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# Blues-Inspired Beer Labels
These Brew Labels Reflect the Connection Between Blues Music and Booze

By Ady Floyd | Published 2015-09-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/blues-music
References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/09/barrels-blues-premium-beer.html) & [barrelsblues](http://www.barrelsblues.com/)

Designer Douglas Conte of [Conte Brand&Co](https://www.trendhunter.com/trends/spritz-del-conte-hugo-spritz) created these Blues music-inspired beer labels for Barrel's Blues Premium Beer. These beer labels appeal to the music-lover, blues enthusiast or musician who can appreciate the connection between music and beer.

The elegantly labeled beer features hand-illustrated text and logos that make use of the color blue, a play on the Blues music theme of the overall bottle. The logo also boasts abstract music note imagery and graphics of instruments such as guitars. The circular logo resembles the beer brand's crest and is adorned with the "Barrel's Blues" logo.

This particular bottle honors blues music by paying tribute to it with a relevant beverage -- beer. The strong historical connection between beer and Blues makes these bottles authentic and aesthetically unique.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 39% | Activity: 30% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Music-inspired Beer Labels:** Opportunity for breweries to create beer labels that appeal to music lovers and enthusiasts, showcasing the connection between music and beer.
- **Hand-illustrated Packaging Design:** Designers can leverage hand-illustrated text and logos to create visually unique and authentic beer labels that stand out on the shelf.
- **Historical and Cultural Connections in Branding:** Brands can pay tribute to historical and cultural themes, like the blues music, by incorporating relevant elements in their product labels, creating a deeper connection with consumers.

### Industries Being Reshaped

- **Craft Beer Industry:** Craft breweries can capitalize on the music and beer connection trend by creating unique, music-inspired beer labels that resonate with consumers.
- **Graphic Design Industry:** Graphic designers specializing in packaging design have an opportunity to create hand-illustrated beer label designs that showcase their artistic skills and appeal to brands aiming for a unique, music-themed aesthetic.
- **Alcohol Beverage Industry:** Brands in the alcohol beverage industry can explore historical and cultural connections in their branding, like incorporating themes from music genres, to create a more engaging and authentic brand experience.

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