# Drinkable Postpartum Supplements Blues Away is a First-of-its-Kind Mood Support Dietary Supplement By Laura McQuarrie | Published 2024-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blues-away References: [businesswire](https://www.businesswire.com/news/home/20240412367028/en/Exeltis-USA-Inc.-Launches-Blues-Away%C2%AE-a-First-of-its-Kind-Postpartum-Mood-Support-Dietary-Supplement-for-New-Mothers-Experiencing-Postpartum-Blues) & [bluesaway](https://bluesaway.com/)  It’s estimated that up to 80% of women in the United States experience “baby blues,” and Blues Away is a first-of-its-kind [mood support dietary supplement](https://www.trendhunter.com/trends/mood-balance-by-secondkind) for new mothers experiencing this temporary, common emotional state. New mothers may experience everything from tearfulness to irritability in the days following birth as a result of plummeting estrogen and progesterone levels. This liquid dietary supplement is clinically shown to support mothers during the days following childbirth, and it helps to address [hormonal shifts](https://www.trendhunter.com/trends/ovii) with mood-regulating ingredients like wild blueberry extract, L-tryptophan and L-tyrosine. Blues Away is a single, 3-day shake regimen available on [Amazon](https://www.trendhunter.com/trends/bol-blueberry-power-shake) without a prescription. Blues Away was studied in a placebo-controlled trial with more than 100 postpartum women over two years, and the study was recently published in The Lancet discovery science journal eClinicalMedicine. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 19% | Activity: 28% | Freshness: 24% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Postpartum Mood Support:** The emergence of mood support dietary supplements like Blues Away indicates a growing focus on addressing the emotional health of new mothers. - **Natural Ingredient-based Supplements:** An increasing preference for mood-regulating supplements incorporating natural ingredients highlights a shift in consumer demand toward holistic health solutions. - **Clinical Validation of Dietary Supplements:** The publication of Blues Away's trial results in a reputable journal underscores the importance of clinical validation to gain consumer trust in dietary supplements. ### Sectors Adopting This - **Nutraceuticals:** Nutraceuticals are tapping into the postpartum market by providing specialized dietary supplements aimed at supporting new mothers' mental health. - **Women's Health:** The focus on postpartum supplements presents innovative opportunities within the women's health industry to address the specific needs of new mothers. - **E-commerce:** The availability of clinically-validated supplements like Blues Away on platforms such as Amazon highlights the growing role of e-commerce in the health and wellness sector. ## Related on Trend Hunter - [Anti-Stress Support Supplements](https://www.trendhunter.com/trends/legendairy-milk-launches-miss-bliss.md) - [Convenient Postpartum Snacks](https://www.trendhunter.com/trends/support-snacks.md) - [Women's Well-Being Supplements](https://www.trendhunter.com/trends/womens-ensemble.md) - [Postpartum Snack Boxes](https://www.trendhunter.com/trends/postpartum-snack-box.md) - [Research-Backed Functional Menstrual Supplements](https://www.trendhunter.com/trends/menstrual-health-supplement.md) - [Mastitis Prevention Probiotic Supplements](https://www.trendhunter.com/trends/almimama.md) - [Prenatal Smoothie Mixes](https://www.trendhunter.com/trends/prenatal-smoothie-organic-valley.md) - [Postpartum Testing Tools](https://www.trendhunter.com/trends/trellis-health-1.md) - [Targeted Women's Wellness Supplements](https://www.trendhunter.com/trends/legendairy-milk.md)