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# Inclusive Y2K-Inspired Apparel
Model Yumi Nu Launches a Size Inclusive Brand Called Blueki

By Kanesa D | Published 2022-10-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/blueki
References: [hypebae](https://hypebae.com/2022/10/blueki-yumi-nu-model-size-inclusive-brand-launch-release-where-to-buy) & [bluekistudio](https://bluekistudio.com/collections/all)

Model Yumi Nu has launched a new size-inclusive fashion label called Blueki in an effort to make stylish clothing accessible to plus-size individuals. Yumi Nu, who has an extensive portfolio of modeling experience, has notably worked with some of fashion’s biggest names. However, Nu identified the lack of high-quality, plus-size-friendly garments available for people like her within the industry and launched Blueki “to guarantee that anyone of any size will be able to own long-lasting, timeless pieces made with care.”

Blueki offers products in sizes XXS to 6XS, providing consumers with a wide range of fall-ready knitwear that is designed to fit every body perfectly. Standout pieces include lace-up corset tops, long-sleeved T-shirts, and knit maxi-length dresses.

Blueki is now available in on the brand’s official website.

Image Credit: Blueki

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 77% | Activity: 11% | Freshness: 13%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Inclusive Apparel:** Opportunity for brands to create size-inclusive clothing lines and cater to a wider audience.
- **Sustainable Fashion:** Focus on creating long-lasting, timeless pieces made with care to reduce waste and encourage circular fashion.
- **Fall-ready Knitwear:** Knitwear is a versatile trend, and opportunity for design innovation in creating fall-appropriate fashion.

### Who This Affects Most

- **Fashion:** Brands can leverage inclusive apparel lines and sustainable practices to reach new audiences.
- **Retail:** Retailers can offer a wider range of sizes and materials to appeal to their customers and encourage loyalty.
- **Textile Manufacturing:** Opportunity for textile manufacturers to innovate their materials to cater to sustainable fashion and create new, efficient production methods to support inclusive apparel lines.

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