# Positive Impact Retailers Blue Button is a Social Business Making a Mark By David Haynes | Published 2010-12-14 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/bluebuttonecoclothing References: [bluebuttonuk.tumblr](http://bluebuttonuk.tumblr.com/) & [stores.ebay](http://stores.ebay.co.uk/blue-button-UK) Often we hear about people trying to reduce, reuse and recycle, however these three idealistic concepts sometimes can't find their ways into a successful business model. [Blue Button](https://www.trendhunter.com/trends/love-your-liver) UK looks to have managed this and much more! Two graduates from English universities -- Miran Chauhan and David Haynes -- have collaborated together to create an online store that helps support a number of charities, promotes eco-friendly behaviour AND allows a global customer base access (via [eBay](https://www.trendhunter.com/trends/ebay-1)) high street labels at a fraction of the cost. As each and every item of clothing is carefully hand chosen from charitable choices, Blue Button stocks a number of very attractive items to any buyer. Additionally, what is most remarkable is that Blue Button allow buyers to submit best offers on any and every item, so if the price is a little high you can offer what's fair. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 50% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable E-commerce:** Blue Button's success demonstrates the potential for an online store that combines sustainability, charitable support, and affordable fashion. - **Charitable Retail:** Blue Button's model highlights the growing trend of retailers aligning with charitable causes. - **Social Business:** Blue Button's approach to doing good while also operating a successful business showcases the rise of social enterprises. ### Sectors Adopting This - **E-commerce:** The success of Blue Button indicates opportunities for other online retailers to incorporate sustainable and charitable elements into their business models. - **Fashion:** The fashion industry can explore partnerships with charitable organizations to tap into socially conscious consumer demand, as demonstrated by Blue Button. - **Social Impact:** Blue Button's social business model opens up avenues for other industries to combine profit-making with positive social and environmental contributions. ## Related on Trend Hunter - [Ethical Luxury Shopping Platforms](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform.md) - [Social Good eCommerce Directories](https://www.trendhunter.com/trends/socially-minded-companies.md) - [Pioneering Secondhand Search Engines](https://www.trendhunter.com/trends/secondhand-search-engine.md) - [Social Commerce Platforms](https://www.trendhunter.com/trends/21-buttons.md) - [Sustainable Marketplace Pop-Ups](https://www.trendhunter.com/trends/mercari-pop-up.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Conscious Shopping Assistants](https://www.trendhunter.com/trends/better-buy.md) - [Conscious Retailer eCommerce Initiatives](https://www.trendhunter.com/trends/klarna-conscious-brands-collections.md) - [Mindful Preloved Fashion Platforms](https://www.trendhunter.com/trends/wyse-london-preloved.md)