# Waffle Bun Breakfast Sandwiches The Tim Hortons Blueberry Waffle Breakfast Sandwich is Savory By Michael Hemsworth | Published 2019-08-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blueberry-waffle-breakfast-sandwich References: [chewboom](https://www.chewboom.com/2019/08/09/tim-hortons-adds-new-blueberry-waffle-breakfast-sandwich/) & [timhortons](https://www.timhortons.com) The [Tim Hortons](https://www.trendhunter.com/trends/maple-bacon-breakfast-sandwiches) Blueberry Waffle Breakfast Sandwich is one of the latest menu items from the [QSR](https://www.trendhunter.com/trends/smoky-honey-bacon-breakfast-sandwiches) brand that seeks to offer consumers a sweet, savory way to fuel up in the morning. The sandwich is a made with a pair of blueberry-infused waffles that are topped with a sausage patty, omelette-style egg and a slice of cheddar cheese. This creates a balanced flavor profile that will be appreciated by consumers seeking out a more artisanal option in place of traditional offerings. The Tim Hortons Blueberry Waffle Breakfast Sandwich is a seasonal menu item that is only available at participating locations for a limited time. It has been announced alongside the return of the [Maple Waffle Sandwich](https://www.trendhunter.com/trends/hardees-maple-biscuits), which swaps the blueberries for sweet maple syrup in the waffle buns. Image Credit: Tim Hortons ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 31% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Breakfast-sandwich Innovation:** As consumers seek more unique breakfast options, there is an opportunity for QSR brands to experiment with unconventional ingredients and preparations to create new breakfast sandwiches. - **Limited-time Offerings:** Limited-time food offerings can create excitement and interest among consumers, prompting them to visit QSR locations regularly to try new menu items. - **Artisanal Fast Food:** QSR brands can cater to consumers who seek higher quality, more unique ingredients and gourmet preparations of fast food staples by offering artisanal-style menu items, such as the blueberry waffle breakfast sandwich. ### Who This Affects Most - **Fast Food:** QSR brands can differentiate themselves from competitors by offering unique, high-quality, and artisanal-style menu items for breakfast, lunch, and dinner. - **Food and Beverages:** The food and beverage industry can benefit from promoting limited-time offerings of unique and interesting food items to encourage consumer interest and repeat visits. - **Breakfast Foods:** As breakfast becomes a more important meal for consumers, there is an opportunity to innovate and offer more unique and artisanal breakfast options, such as the blueberry waffle breakfast sandwich. ## Related on Trend Hunter - [Maple Bacon Breakfast Sandwiches](https://www.trendhunter.com/trends/maple-bacon-breakfast-sandwiches.md) - [Smoked Honey Breakfast Sandwiches](https://www.trendhunter.com/trends/smoky-honey-bacon-breakfast-sandwiches.md) - [Value-Focused Breakfast Menus](https://www.trendhunter.com/trends/waffle-breakfast-sandwich.md) - [Everything Bagel Spice Sandwiches](https://www.trendhunter.com/trends/tim-hortons-breakfast-sandwiches.md) - [Frozen QSR-Inspired Breakfast Sandwiches](https://www.trendhunter.com/trends/griddle-sandwich.md) - [Cheeseburger-Inspired Breakfast Sandwiches](https://www.trendhunter.com/trends/sausage-bacon-deluxe.md) - [Lunch-Inspired QSR Breakfast Sandwiches](https://www.trendhunter.com/trends/egg-blt.md) - [Meat-Free Cafe Sandwiches](https://www.trendhunter.com/trends/tim-hortons-harvest-sandwiches.md) - [Savory Breakfast Sanwiches](https://www.trendhunter.com/trends/savory-english-muffin.md)