# Blueberry Rosé Hard Ciders Angry Orchard Unveils New Blueberry Rosé Hard Cider for the Summer By Mickey Phoon | Published 2023-04-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blueberry-ros-hard-cider References: [streetinsider](https://www.streetinsider.com/PRNewswire/Angry+Orchard+Introduces+a+New+Way+to+Rosé+Ahead+of+Summer+with+New+Blueberry+Rosé+Hard+Cider/21524423.html)  [Angry Orchard](https://www.trendhunter.com/trends/yard-party-pack-variety-pack) has revealed its latest Blueberry Rosé Hard Cider for the summer season. Joe Gaynor, Cider Maker for Angry Orchard, said: "An evolution of our Rosé that we first tested at the Orchard before taking it nationally years ago, Blueberry Rosé is another great example of a cider that started as a small innovation here at the [Cider House](https://www.trendhunter.com/trends/natural-alcoholic-beverages) then grew into something all Angry Orchard fans can pick up this summer." The Blueberry Rosé Hard Cider features a curated mixture of ten bittersweet and culinary apples balanced with actual blueberry juice and apple-forward cider for a subtle blueberry note and a ruby red color appearance. The cider comes with 6 percent alcohol by volume and is ideal for consumers looking for a delicious cider featuring the [blueberry rosé taste for the summer](https://www.trendhunter.com/trends/crumpton-oaks-cider). The Blueberry Rosé Hard Cider is available individually or in variety packs. Image Credit: Angry Orchard ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 42% | Activity: 75% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Fruit-infused Hard Ciders:** There is an opportunity for beverage companies to experiment with different fruit combinations in hard ciders to attract consumers who are looking for new and exciting flavor profiles this summer. - **Culinary Apple Varieties:** Cider makers can explore the use of different culinary apple varieties to create a well-balanced taste and aroma in their ciders, providing consumers with unique and customizable cider experiences. - **Small-scale Innovation:** This example of a small innovation starting in-house and eventually becoming a nationally-known product proves the potential for businesses to develop and test products in-house before scaling up to reach a larger market. ### Where This Applies - **Alcoholic Beverage Industry:** Opportunities exist for beverage companies to explore the use of different fruit and apple varieties to create unique and customized ciders to appeal to their target market this summer. - **Food and Beverage Retail Industry:** Retailers can capitalize on the rising demand for fruit-infused hard ciders by showcasing a variety of offerings and featuring new and innovative flavors to attract curious consumers. - **Agricultural Industry:** Cider makers can collaborate with apple farmers and explore the use of different culinary apple varieties to create new and unique cider experiences, creating a potential demand for specific apple varieties and supporting small-scale agriculture. ## Related on Trend Hunter - [Variety Cider Beverage Packs](https://www.trendhunter.com/trends/yard-party-pack-variety-pack.md) - [Summer-Forward Hard Cider Packs](https://www.trendhunter.com/trends/summer-party-pack.md) - [Berry-Laden Hard Ciders](https://www.trendhunter.com/trends/berryladen-hard-ciders.md) - [Lighter Hard Ciders](https://www.trendhunter.com/trends/crisp-imperial-hard-cider.md) - [Summer-Ready Cider Products](https://www.trendhunter.com/trends/blakes-hard-cider.md) - [Cocktail-Inspired Hard Ciders](https://www.trendhunter.com/trends/old-fashioned-cocktail-hard-cider.md) - [Wine-Like Hard Ciders](https://www.trendhunter.com/trends/1868-berry-blush-hard-cider.md) - [Summertime Cider Collections](https://www.trendhunter.com/trends/cider-collection.md) - [Spice-Infused Apple Ciders](https://www.trendhunter.com/trends/worlds-angriest-cider.md)