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# Exclusive Pie-Flavored Cookies
Oreo is Releasing a Limited Edition Blueberry Pie-Flavored Cookie

By Mary Van Puymbroeck | Published 2017-05-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/blueberry-pieflavored-cookie
References: [delish](http://www.delish.com/food-news/a53145/blueberry-pie-oreos/)

[Oreo](https://www.trendhunter.com/trends/oreo-apple-pie-a-la-mode) is releasing a limited edition blueberry pie-flavored cookie and fans of the brand are ecstatic.

A limited run of the combo was initially released last year in select locations and Oreo has decided to bring the fun back. Only available in [Supervalu](https://www.trendhunter.com/trends/halloween-gummy-candies) chain stores, including Shoppers, Cub Foods, Farm Fresh, Shop 'n Save, and Hornbacher's, this blueberry pie-flavored cookie was touted as the best limited edition Oreo flavor ever released.

Made with two graham cracker-flavored cookies stuffed with blueberry crème, these sweet treats were so popular last year due to their versatility as a baking additive. Added to cookies, cupcakes and other tasty delights, this blueberry pie-flavored cookie was the ultimate Oreo for baking bloggers.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 56% | Activity: 39% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Limited Edition Flavored Food:** The release of limited edition blueberry pie-flavored cookies by Oreo highlights the trend of limited edition flavored food products.
- **Versatile Baking Additives:** The popularity of the blueberry pie-flavored Oreo cookies as a baking additive indicates the trend of versatile ingredients in the baking industry.
- **Brand Collaboration in Product Releases:** The exclusive availability of the blueberry pie-flavored Oreo cookies in select Supervalu chain stores shows the trend of brand collaboration for product releases.

### Where This Applies

- **Food and Beverage:** The release of limited edition flavored food products like the blueberry pie-flavored Oreo cookies is a disruptive innovation opportunity for the food and beverage industry.
- **Baking:** The popularity of the blueberry pie-flavored Oreo cookies as a versatile baking additive presents a disruptive innovation opportunity for the baking industry.
- **Retail:** The exclusive availability of the blueberry pie-flavored Oreo cookies in select Supervalu chain stores creates a disruptive innovation opportunity for the retail industry.

## Related on Trend Hunter

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- [Ice Cream-Flavored Cookies](https://www.trendhunter.com/trends/oreo-neapolitan.md)
- [Iconic Cake-Inspired Cookies](https://www.trendhunter.com/trends/oreo-blackout-cake-chocolate-sandwich-cookies.md)
- [Hybrid Brownie Crust Cookies](https://www.trendhunter.com/trends/brookie-dough-pie.md)
- [Hybrid Holiday Dessert Cookies](https://www.trendhunter.com/trends/brookie-dough-pie-cookies.md)
