# Mysterious Pancake-Flavored Treats Turkey Hill's Mystery Flavor is Blueberry Pancake Flavor By Katherine Pendrill | Published 2022-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blueberry-pancake-flavor References: [chewboom](https://www.chewboom.com/2022/03/15/turkey-hill-reveals-new-blueberry-pancake-mystery-flavor/)  Iconic ice cream brand [Turkey Hill](https://www.trendhunter.com/trends/turkey-hill-mystery-flavor-ice-cream) just announced that the [mystery flavor](https://www.trendhunter.com/trends/april-fools-month-mystery-donut) it introduced back in January is actually Blueberry Pancake flavor. Early in 2022, Turkey Hill released a mystery ice cream flavor and asked ice cream-loving detectives to crack the case. Those who correctly guessed the limited-edition flavor were entered into a sweepstake to win ice cream for life. Those who managed to figure out the mystery will note that the ice cream boasts notes of maple syrup, blueberries, and pancake batter – all of which makes for a delicious [breakfast hybrid](https://www.trendhunter.com/trends/millville-pancake-mix). If you're not a fan of mysteries, have no fear because you can now buy the officially named Blueberry Pancake flavor from retailers nationwide. Image Credit: Turkey Hill ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 7% | Activity: 12% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Mystery Flavor Campaigns:** Brands can use mystery flavor campaigns to engage consumers and create a sense of community around their products. - **Breakfast-inspired Flavors:** There is an opportunity in creating ice cream flavors that are inspired by popular breakfast foods. - **Sweepstakes and Rewards:** Brands can incentivize consumer engagement and loyalty by offering rewards such as sweepstakes and exclusive products. ### Who This Affects Most - **Ice Cream:** Ice cream brands can create unique flavors and campaigns to differentiate themselves and engage customers in a highly competitive market. - **Food and Beverage:** The success of the mystery flavor campaign highlights the potential of unique marketing strategies and unconventional flavor combinations to attract and retain customers in the food and beverage industry. - **Marketing and Advertising:** Marketers can learn from the success of the Turkey Hill mystery flavor campaign in creating excitement and generating buzz around products through interactive and engaging promotions. ## Related on Trend Hunter - [Mysterious Frozen Dessert Flavors](https://www.trendhunter.com/trends/turkey-hill-mystery-flavor-ice-cream.md) - [Blueberry Pancake Frozen Yogurts](https://www.trendhunter.com/trends/blueberry-pancake-frozen-yogurts.md) - [Pancake-Flavored Ice Creams](https://www.trendhunter.com/trends/maple-soaked-pancakes-ice-cream.md) - [Breakfast-Flavored Ice Creams](https://www.trendhunter.com/trends/breakfast-in-bed-ice-cream.md) - [Restaurant Chain-Inspired Cereals](https://www.trendhunter.com/trends/ihop-mini-pancake-cereal.md) - [Toy-Themed Ice Creams](https://www.trendhunter.com/trends/turkey-hill-ice-creams.md) - [Snack Cake Ice Creams](https://www.trendhunter.com/trends/turkey-hill-and-entenmanns.md) - [Waffle-Flavored Frozen Desserts](https://www.trendhunter.com/trends/eggo-ice-cream.md) - [Breakfast-Inspired Ice Creams](https://www.trendhunter.com/trends/breakfast-ice-cream.md)