# Branded Cartoon Muffins Little Bites is Releasing Special 'Smurf Blueberry Muffins' with Sony By Laura McQuarrie | Published 2017-07-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/blueberry-muffins References: [trndmonitor](https://trndmonitor.com/industry-news-entenmanns-little-bites-and-sony-pictures-home-entertainment-continue-the-smurf-celebration-to-keep-families-smiling-together/) & [littlebites](http://www.littlebites.com/) To coincide with the DVD, Blu-ray and Digital release of Smurfs: The Lost Village, [Sony Pictures](https://www.trendhunter.com/trends/limitededition-kingston-golden-pils) Home Entertainment partnered with Little Bites to release packs of 'Smurf Blueberry Muffins.' These themed blueberry muffin boxes offer fans the chance to receive a free Smurfs drawstring bag with a mail-in order. At the same time, those who purchase boxes of the [branded muffins](https://www.trendhunter.com/trends/sweet-ps-bake-shop) also have the chance to win a family-friendly vacation through Costa Cruises. The Kosher-certified [Smurfs Blueberry Muffins](https://www.trendhunter.com/trends/smurfberry-toothpaste) from Little Bites are packaged in portable 180-calorie pouches, are free from high fructose corn syrup and are made with real blueberries, making them ideal on-the-go snacks for both trips and lunches for people of all ages. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 19% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Branded Food Products:** Creating branded food products in collaboration with popular media franchises can increase brand recognition and attract new customers. - **Promotional Tie-ins:** Offering special promotions and giveaways tied to a specific product or movie release can drive sales and generate excitement among consumers. - **Convenient and Healthy Snacks:** Developing convenient and healthier snack options, such as portable and low-calorie muffins made with real ingredients, can cater to the growing demand for on-the-go and nutritious food choices. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can leverage the power of branding and collaborations with popular media franchises to introduce new and exciting products to the market. - **Marketing and Advertising:** Marketing and advertising agencies can help businesses develop and execute promotional tie-ins and campaigns that drive consumer engagement and increase sales. - **Health and Wellness:** The health and wellness industry can capitalize on the demand for convenient, low-calorie snacks made with real ingredients by offering similar products that cater to health-conscious consumers. ## Related on Trend Hunter - [Chocolate Muffin Treats](https://www.trendhunter.com/trends/little-bites-smores.md) - [Bakery-Inspired Snack Muffins](https://www.trendhunter.com/trends/entenmanns-little-bites.md) - [Miniature Muffin Snack Packs](https://www.trendhunter.com/trends/little-debbie-mini-muffins.md) - [Halloween-Themed Mini Muffins](https://www.trendhunter.com/trends/spooky-chocolate-chip-muffins.md) - [Kid-Sized Cinnamon Muffins](https://www.trendhunter.com/trends/little-bites-cinnamon-buns-muffins.md) - [Cafe-Inspired Snack Muffins](https://www.trendhunter.com/trends/hot-cocoa-with-marshmallow-muffins.md) - [Scouts-Inspired Muffin Snacks](https://www.trendhunter.com/trends/little-bites-girl-scout-toastyay-muffins.md) - [Comic Franchise Frozen Treats](https://www.trendhunter.com/trends/sweetkiwi-the-smurfs-frozen-greek-yogurt-bars.md) - [Blueberry Muffin Popcorns](https://www.trendhunter.com/trends/blueberry-muffin-popcorn.md)