# Blueberry-Infused Breakfast Sandwiches The McDonald's Blueberry McGriddles Come in Three Options By Michael Hemsworth | Published 2019-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blueberry-mcgriddles References: [chewboom](https://www.chewboom.com/2019/07/16/mcdonalds-is-testing-3-new-blueberry-mcgriddles-breakfast-sandwiches/) & [mcdonalds](https://www.mcdonalds.com) The [McDonald's](https://www.trendhunter.com/trends/mighty-mcmuffin) Blueberry McGriddles breakfast sandwiches are being tested by the brand at over 100 locations in the Washington D.C. metropolitan area as a new take on the now-classic menu item. The new sandwich lineup includes three varieties such as Sausage, Egg & Cheese, Bacon, Egg & Cheese and Sausage, which are all made with McGriddles buns infused with [blueberries](https://www.trendhunter.com/trends/blueberry-fold). This helps to give the indulgent breakfast varieties a touch of sweetness that will balance out well with the [savory ingredients](https://www.trendhunter.com/trends/bojangles-chicken-and-boberry-waffles) within. The McDonald's Blueberry McGriddles breakfast sandwiches highlight a more experimental flavor profile that speaks to consumer demand for artisan-inspired menu items. The sandwiches are being test marketed for a limited time only, but could see a wider release if favored by consumers. Image Credit: McDonald’s ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 9% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Artisan-inspired Breakfast Foods:** The consumer demand for artisan-inspired breakfast foods presents an opportunity for fast food chains to experiment with unique and creative breakfast sandwich options. - **Innovative Fast Food Menus:** Fast food chains can differentiate themselves from competitors by incorporating unique and trendy flavors into their menus, such as the blueberry-infused McGriddles. - **Limited Time Offerings:** Offering limited time menu items gives fast food chains the opportunity to test new products and gauge consumer interest before fully committing to adding them to their permanent menu. ### Sectors Adopting This - **Fast Food:** The fast food industry can capitalize on the demand for unique and trendy breakfast options by experimenting with new and creative menu items. - **Food and Beverage:** The food and beverage industry has the potential to see an increase in demand for artisan-inspired breakfast foods if consumers continue to prioritize unique and creative options. - **Marketing and Advertising:** The marketing and advertising industry can help fast food chains create effective campaigns to promote limited time menu items and generate buzz among consumers. ## Related on Trend Hunter - [Pickled Jalapeno Breakfast Sandwiches](https://www.trendhunter.com/trends/cheesy-jalapeno-breakfast-sandwiches.md) - [Extra-Meaty Breakfast Sandwiches](https://www.trendhunter.com/trends/mcdonalds-mighty-breakfast-sandwiches.md) - [Summery QSR Biscuits](https://www.trendhunter.com/trends/hardees-blueberry-biscuits.md) - [Seasonal Berry QSR Pies](https://www.trendhunter.com/trends/blueberry-crme-pie.md) - [Crispy Chicken Breakfast Sandwiches](https://www.trendhunter.com/trends/chicken-blt-mcmuffin.md) - [Chicken-Bacon Breakfast Items](https://www.trendhunter.com/trends/mighty-mcmuffin.md) - [Spicy QSR Breakfast Sandwiches](https://www.trendhunter.com/trends/spicy-mcmuffin.md) - [Sweet Smoky Breakfast Sandwiches](https://www.trendhunter.com/trends/smoky-maple-chicken-biscuit.md) - [Buttermilk Blueberry Biscuit Sandwiches](https://www.trendhunter.com/trends/sausage-boberry-biscuit-sandwiches.md)