# Sweet Pizza Crust Sandwiches Domino's Malaysia Has a Sweet New Blueberry Fold Menu Item By Katherine Pendrill | Published 2024-09-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blueberry-fold References: [brandeating](https://www.brandeating.com/2024/09/dominos-malaysia-new-blueberry-fold.html) & [facebook](https://www.facebook.com/DominosMY/videos/399600939908571/)  [Domino's](https://www.trendhunter.com/trends/sakura-pizza) is expanding into dessert territory at its Malaysia locations with the debut of a sweet new offering called the Blueberry Fold. Similar to a Pizza Hut Melt or the new [Papa John's](https://www.trendhunter.com/trends/pepperonicrusted-papadia) Papadias, Domino's new Blueberry Fold consists of pizza crust folded into what looks like a crispy flatbread sandwich. But instead of savory pizza toppings inside, Domino's Blueberry Fold is filled with a "sweet and savory" mix of bright blue [blueberry filling, rich cream cheese](https://www.trendhunter.com/trends/blueberry-crme-pie), and biscuit crumbs. Once folded into a deliciously crispy crust, the whole thing is dusted with just a touch of powdered sugar. As the brand describes the new item online, the Blueberry Fold is a perfect grab-and-go option when you want something on the sweeter side. Image Credit: Domino's ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 31% | Activity: 40% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Dessert-infused Fast Food:** The emergence of sweet menu options like Domino's Blueberry Fold highlights a shift towards incorporating dessert elements into traditional fast food. - **Hybrid Food Creations:** Combining elements of pizza and dessert, products like the Blueberry Fold reflect a growing trend in hybrid food creations that appeal to adventurous eaters. - **On-the-go Dessert Innovations:** Quick-serve items with unique dessert ingredients, such as Domino's Blueberry Fold, cater to the fast-paced lifestyle of modern consumers seeking convenience without skimping on taste. ### Who This Affects Most - **Quick-service Restaurants:** The quick-service restaurant industry is embracing innovative and unconventional dessert options, like Domino's Blueberry Fold, to attract a broader customer base. - **Dessert Products:** Rapid evolution within the dessert sector is exemplified by inventive offerings that merge savory and sweet, capturing new market segments. - **Food and Beverage:** The food and beverage industry sees opportunities in unique product development, as demonstrated by hybrid items such as Domino's Blueberry Fold. ## Related on Trend Hunter - [Fudge-Stuffed Dessert Pizzas](https://www.trendhunter.com/trends/stuffed-crust-pizzert.md) - [Sealed Deep Dish Pizzas](https://www.trendhunter.com/trends/american-pie-pizzas.md) - [Celebratory Cherry Blossom Pizzas](https://www.trendhunter.com/trends/sakura-pizza.md) - [Globally Inspired Cheese Pizzas](https://www.trendhunter.com/trends/world-cheese-pizza.md) - [Freshly-Based Dessert Pizzas](https://www.trendhunter.com/trends/pizza-pizza-dessert-pizza.md) - [Burger-Style Pizza Lunches](https://www.trendhunter.com/trends/dominos-crispizzaburger.md) - [Chocolate-Stuffed Pizza Crusts](https://www.trendhunter.com/trends/chocolate-chip-pizzert.md) - [Single-Serve Detroit-Style Pizzas](https://www.trendhunter.com/trends/dominos-the-domino.md) - [Sweet Nutella-Topped Pizzas](https://www.trendhunter.com/trends/dessert-pizza1.md)