# Savory-Sweet Blueberry Cheeses Trader Joe's New Blueberry Fields Hard Cheese is Perfect for Summer By Katherine Pendrill | Published 2022-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blueberry-fields-hard-cheese References: [traderjoes](https://www.traderjoes.com/home/products/pdp/blueberry-fields-hard-cheese-073920)  [Trader Joe's](https://www.trendhunter.com/trends/new-blueberry-fields-hard-cheese) has all your cheeseboard needs covered this summer thanks to the launch of its new Blueberry Fields Hard Cheese. While The Beatles might have sang "Strawberry Fields Forever," Trader Joe's makes a strong case for blueberries. This savory-sweet seasonal creation is a hard cheese made with raw cow’s milk. The rind of the cheese is then bathed in a blueberry purée, which adds both sweet and tart notes to the cheese. The result is fruity notes that contrast perfectly with the [nuttiness of the cheese](https://www.trendhunter.com/trends/walnut-gouda-cheese). Best of all, Trader Joe's Wisconsin-based cheesemaker produces the Blueberry Fields Hard Cheese "in small batches and cures it using top-secret, artisanal methods to achieve its delicate texture – this makes the Cheese ideal for slicing [summer cheese boards](https://www.trendhunter.com/trends/family-nijland-clover-gouda-cheese)." Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 58% | Activity: 80% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Fruit-infused Cheeses:** Opportunity for cheese makers to continue experimenting with unique fruit-infused flavors. - **Seasonal Cheese Offerings:** Opportunity for retailers to capture customer attention with limited-time, seasonal product releases. - **Artisanal Cheese Making:** Opportunity for small-scale cheese makers to differentiate themselves through unique production techniques and flavor combinations. ### Industries Being Reshaped - **Cheese Manufacturing:** Opportunity for cheese manufacturers to create unique, standout products that appeal to consumers' desire for novelty and variety. - **Retail:** Opportunity for retailers to increase sales and drive traffic with exclusive, seasonal product offerings. - **Specialty and Gourmet Food:** Opportunity for the specialty and gourmet food industry to cater to consumers' desire for premium, unique food experiences. ## Related on Trend Hunter - [Blueberry Purée-Infused Cheeses](https://www.trendhunter.com/trends/new-blueberry-fields-hard-cheese.md) - [Creamy Blue Cheese Wedges](https://www.trendhunter.com/trends/dolce-creamy-gorgonzola-style-cheese.md) - [Fruity Jersey Milk Cheeses](https://www.trendhunter.com/trends/beehive-promontory-cheese.md) - [Fig-Studded English Cheeses](https://www.trendhunter.com/trends/figgy-cheddar.md) - [Double Cream Brie Cheeses](https://www.trendhunter.com/trends/new-double-cream-brie.md) - [Vanilla-Infused Cheeses](https://www.trendhunter.com/trends/sweet-vanilla-cardona-cheese.md) - [Creamy Blueberry Dessert Bars](https://www.trendhunter.com/trends/blueberry-dream-frozen-dessert-bars.md) - [Fruity Cabernet-Infused Cheeses](https://www.trendhunter.com/trends/ubriaco-al-cabernet.md) - [Apple-Studded Stilton Cheeses](https://www.trendhunter.com/trends/white-stilton-cheese-with-apple-pear.md)