# Tasty Waffle-Flavored Cookies Chip City Cookies Blueberry Eggo® Waffle Cookie is Limited-Edition By Michael Hemsworth | Published 2024-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blueberry-eggo-waffle-cookie References: [snackandbakery](https://www.snackandbakery.com/articles/111631-chip-city-introduces-blueberry-eggo-waffle-cookie) & [chipcitycookies](https://chipcitycookies.com/locations)  [Chip City Cookies](https://www.trendhunter.com/trends/chip-city-cookies-and-kellanova) Blueberry Eggo® Waffle Cookie has been created in partnership with Kellanova as a limited-edition baked good perfect for breakfast fans to try out this season. The cookie starts off with a maple-flavored brown sugar cookie dough that's mixed with dried blueberries before being baked to the perfect level. The treat is then topped with maple frosting along with miniature Eggo-shaped grahams to further complete the look and taste of the [breakfast food-inspired cookie](https://www.trendhunter.com/trends/crumbl-breakfast-week). Fans looking to get their hands on the cookie can pick it up at all of the brand's 41 locations on Saturday, July 12 to Sunday, July 13 and Saturday July 26 to Sunday, July 27 only for $7 each. Co-Founder and Chief Brand Officer Theodore Gailas commented on the Chip City Cookies Blueberry Eggo® Waffle Cookie saying, "It’s always fun working on new flavors and creations, especially ones that evoke [feelings of nostalgia](https://www.trendhunter.com/trends/chips-ahoy-x-stranger-things). Cookies have a way of taking us back to our childhood and filling us with warm memories. This is how we feel about Eggo® Waffles. They’re timeless, and the collaboration pairs perfectly with our Chip City gooey cookies." Image Credit: Chip City / Adrián Rivera Ferrán ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 71% | Activity: 74% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Baked Goods:** Special edition flavored cookies offer a unique appeal by tapping into nostalgia and exclusivity. - **Breakfast-inspired Desserts:** Treats that draw inspiration from classic breakfast items can captivate consumers with familiar yet innovative flavors. - **Nostalgic Culinary Creations:** Combining popular childhood food items with contemporary desserts can evoke emotional connections and drive consumer interest. ### Industries Being Reshaped - **Food and Beverage:** Innovative flavor collaborations and unique limited-time offers can help companies stand out in a competitive market. - **Bakery:** Crafting seasonal and themed baked goods can attract customers looking for novel and memorable treat experiences. - **Retail:** Offering exclusive, time-sensitive products can increase foot traffic and create a sense of urgency among shoppers. ## Related on Trend Hunter - [Waffle-Flavored Frozen Desserts](https://www.trendhunter.com/trends/eggo-ice-cream.md) - [Waffle-Inspired Ice Cream Sandwiches](https://www.trendhunter.com/trends/eggo-ice-cream-sandwiches.md) - [Breakfast Pastry Cookies](https://www.trendhunter.com/trends/chip-city-cookies-and-kellanova.md) - [Flavor-Infused Breakfast Pastries](https://www.trendhunter.com/trends/eggo-flavors.md) - [Waffle-Flavored Coffee Pods](https://www.trendhunter.com/trends/eggo-coffee.md) - [Cereal-Celebrating Cookie Promotions](https://www.trendhunter.com/trends/chip-city-cookies-cereal-week.md) - [Collaboration Snack Chip Cookies](https://www.trendhunter.com/trends/pringlicious-cookie.md) - [National Waffle Day Pop-Ups](https://www.trendhunter.com/trends/eggo-coffee-cafe.md) - [Waffle-Inspired Sneakers](https://www.trendhunter.com/trends/eggo-fully-loaded-kicks.md)