# Blueberry Doughnut-Flavored Chips Kiwi Trip Just Added Blueberry Dunker-Flavored URGE Potato Chips By Katherine Pendrill | Published 2024-05-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blueberry-dunker References: [wisconsinrapidstribune](https://www.wisconsinrapidstribune.com/story/money/2024/05/13/kwik-trip-releases-blueberry-dunker-donut-flavored-urge-potato-chips-for-a-limited-time/73671761007/) & [instagram](https://www.instagram.com/p/C66OOU9MGAv/?utm_source=ig_embed&ig_rid=b3b9c3c2-b620-4f9d-a7b9-cb777010d5d6)  The Midwestern convenience store chain [Kwik Trip](https://www.trendhunter.com/trends/kfc-x-the-simpsons-menu) recently unveiled an unusual new offering: Blueberry Dunker-Flavored URGE Potato Chips. This past Monday, Kwik Trip posted to its [Instagram](https://www.trendhunter.com/trends/better-made-kettle-cooked-chips) that it would now be offering new Blueberry Dunker-Flavored URGE Potato Chips, available starting on May 18th (Memorial Day weekend). The unusual new flavor takes inspiration from Kwik Trip’s popular Blueberry Dunker Donuts, which have been a hit since they were introduced in 2013. According to Kwik Trip’s Director of Category Management, the company wanted to make other products based on the donuts' success and the sweet-salty flavor of the Blueberry Dunker chips made it an obvious winner. Several influencers had a chance to taste test the chips before the public, but now fans everywhere can get them from their local [Kiwi Trip](https://www.trendhunter.com/trends/aqua-libra-peach-kiwi). Image Credit: @kwiktrip on Instagram ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 77% | Activity: 78% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Sweet-savory Snack Combinations:** Combining sweet and savory elements in snacks can create unique taste experiences that attract adventurous eaters. - **Product Line Extensions:** Introducing new products inspired by existing bestsellers leverages established popularity to drive sales in different categories. - **Influencer-driven Product Launches:** Using influencers for pre-launch taste tests generates buzz and builds anticipation among consumers before products hit the shelves. ### Where This Applies - **Snacking Industry:** Innovative flavor combinations within the snacking industry capture consumer curiosity and drive trial purchases. - **Convenience Stores:** Convenience stores are increasingly becoming hot spots for unique and exclusive snack offerings that differentiate them from other retail formats. - **Food and Beverage Marketing:** Engaging influencers for exclusive first tastes is a potent strategy in food and beverage marketing to heighten product visibility. ## Related on Trend Hunter - [Donut-Flavored Pretzel Snacks](https://www.trendhunter.com/trends/blueberry-donut-pretzels.md) - [Sweet Breakfast-Inspired Chips](https://www.trendhunter.com/trends/ihop-4.md) - [Recipe-Flavored Potato Chips](https://www.trendhunter.com/trends/pringles-chip-flavors.md) - [Lemonade-Flavored Potato Chips](https://www.trendhunter.com/trends/lemonade-potato-chips.md) - [Blue Cheese Potato Chips](https://www.trendhunter.com/trends/cashel-blue-cheese-irish-potato-chips.md) - [Tasty Waffle-Flavored Cookies](https://www.trendhunter.com/trends/blueberry-eggo-waffle-cookie.md) - [Summery Mixed Berry Donuts](https://www.trendhunter.com/trends/mixed-berry-glazed-doughnut.md) - [Tailgate-Focused Kettle Chips](https://www.trendhunter.com/trends/tailgate-edition-buffalo.md) - [One-Color Candy Packs](https://www.trendhunter.com/trends/gushers-all-blue.md)