# Springtime Berry Ice Creams Halo Top's Blueberry Crumble is a Limited-Edition Spring Flavor By Laura McQuarrie | Published 2018-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blueberry-crumble References: [businesswire](https://www.businesswire.com/news/home/20180227006100/en/Halo-Top-Creamery-Introduces-‘Best-Flavor-Yet’) & [halotop](https://www.halotop.com/) In anticipation of spring, [Halo Top](https://www.trendhunter.com/trends/halo-top-1) has unveiled its newest limited-edition flavor, Blueberry Crumble, which is being touted as the brand's "creamiest flavor yet." Halo Top has made a name for itself within the frozen dessert category by offering [low-calorie, protein-rich, guilt-free ice cream pints](https://www.trendhunter.com/trends/lowsugar-ice-cream-brand) in indulgent flavors. This new offering is ever bit as decadent as its previously released varieties, as it boasts pieces of crumbled crust and a texture that is almost comparable to [frozen yogurt](https://www.trendhunter.com/trends/blueberry-lavender). Although many consumers are now seeking out better-for-you ice cream products, they are not looking to miss out on the flavors and textures that they know and love from the conventional ice cream experience. This new flavor was launched at the request of fans, with founder and CEO Justin Woolverton noting that Blueberry Crumble "may be our best flavor yet." ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 46% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Better-for-you Ice Cream:** Creating low-calorie, protein-rich ice cream options that mimic the flavors and textures of traditional ice cream. - **Limited-edition Flavors:** Introducing exclusive and seasonal flavors to create buzz and drive consumer demand. - **Texture Innovation:** Developing frozen desserts with unique textures, such as frozen yogurt-like consistency with crumbled crust. ### Industries Being Reshaped - **Frozen Dessert:** Creating frozen desserts that cater to health-conscious consumers without sacrificing indulgence. - **Food Manufacturing:** Producing innovative ice cream flavors and textures to meet consumer demands. - **Specialty Food Retail:** Offering limited-edition flavors to attract customers and drive sales in the ice cream aisle. ## Related on Trend Hunter - [Chocolate Strawberry Frozen Treats](https://www.trendhunter.com/trends/halo-top-1.md) - [Guilt-Free Ice Creams](https://www.trendhunter.com/trends/cookies-cream-and-chocolate-caramel-brownie.md) - [Bake Shop-Inspired Desserts](https://www.trendhunter.com/trends/blueberry-lemon-crumble.md) - [Blueberry-Themed Ice Cream Ranges](https://www.trendhunter.com/trends/summer-blueberry-collection.md) - [Dual-Flavor Low-Calorie Ice Creams](https://www.trendhunter.com/trends/vanilla-chocolate-twist.md) - [Frozen Granola-Infused Yogurt Pops](https://www.trendhunter.com/trends/halo-top-frozen-yogurt-pops.md) - [Topping-Packed Ice Cream Pints](https://www.trendhunter.com/trends/halo-top-mixins.md) - [Valentine's Dessert Ice Creams](https://www.trendhunter.com/trends/halo-top-devils-food-cake-ice-cream.md) - [Improved Recipe Ice Creams](https://www.trendhunter.com/trends/dairy-light-ice-cream.md)