# Seasonal Berry QSR Pies McDonald's Blueberry & Crème Pie is Arriving for Summer By Michael Hemsworth | Published 2025-07-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blueberry-crme-pie References: [fastfoodclub](https://www.fastfoodclub.com/p/mcdonalds-is-serving-up-a-summer-pie-you-wont-want-to-miss/) & [mcdonalds](https://www.mcdonalds.com/ca/en-ca.html)  [McDonald's](https://www.trendhunter.com/trends/pumpkin-creme-pie) Blueberry & Crème Pie is being added to the brand's sweet treat menu as a way for customers to enjoy the signature flavor of the seasonal fruit on their next visit. The treat starts off with the brand's signature [flaky pastry](https://www.trendhunter.com/trends/crumbl-biscoff-pie) that's filled with [blueberry filling](https://www.trendhunter.com/trends/lemon-blueberry) along with a layer of vanilla-flavored creme to achieve a sweet flavor that's balanced out with a smooth texture. The final result is a crispy, creamy and sweet dessert that's great for enjoyment after a meal or simply paired with a cup of coffee. McDonald's Blueberry & Crème Pie is served warm and will be on the menu only for the summer months at participating locations or while supplies last. Image Credit: McDonald’s ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 39% | Activity: 46% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Menu Offerings:** Limited-time seasonal offerings like McDonald's Blueberry & Crème Pie create excitement and drive customer visits during specific periods, showcasing the potential for increased engagement through time-sensitive menu items. - **Berry-inspired Desserts:** The introduction of berry-inspired desserts highlights a growing trend in leveraging fruity flavors, appealing to consumers seeking fresh, seasonal, and natural taste experiences in their sweet treats. - **Warm Dessert Experiences:** Emphasizing served-warm desserts enhances the sensory experience for consumers, suggesting a trend towards comfort-focused offerings that complement the dining experience beyond main courses. ### Sectors Adopting This - **Quick-service Restaurants:** Quick-service restaurants are exploring innovative dessert options like the Blueberry & Crème Pie to differentiate their menus and attract a wider range of dessert-loving customers. - **Confectionery:** The confectionery industry sees potential in incorporating seasonal fruits for new product development, appealing to health-conscious consumers looking for natural and wholesome ingredients in desserts. - **Coffee Shops:** Coffee shops could integrate warm, fruit-filled pastries into their offerings, creating synergies with hot beverages and encouraging patrons to indulge in complementary snack-and-drink pairs. ## Related on Trend Hunter - [Convenient Autumnal QSR Pies](https://www.trendhunter.com/trends/pumpkin-creme-pie.md) - [Strawberry-Stuffed Hand Pies](https://www.trendhunter.com/trends/strawberry-crme-pie.md) - [Cookie Crumb Hand Pies](https://www.trendhunter.com/trends/mcdonalds-cookies-crme-pie.md) - [Comforting QSR Dessert Pies](https://www.trendhunter.com/trends/butterscotch-pie.md) - [Festive Holiday Turnovers](https://www.trendhunter.com/trends/holiday-pies.md) - [Tart Blueberry Hand Pies](https://www.trendhunter.com/trends/blueberry-lemon-cream-cheese-fried-pie.md) - [Deep-Fried QSR Pie Revivals](https://www.trendhunter.com/trends/fried-apple-pie.md) - [Spring QSR Mochi Pies](https://www.trendhunter.com/trends/ichigo-daifuku-pie.md) - [Creamy Fruit-Packed QSR Pies](https://www.trendhunter.com/trends/strawberry-and-cream-pie.md)