# Blueberry Cobbler Smoothies Erewhon Has a New Blueberry Cobbler Scandi Summer Smoothie By Katherine Pendrill | Published 2024-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blueberry-cobbler-scandi-summer References: [erewhon](https://erewhon.com/product/8298421000/blueberry-cobbler-scandi-summer) & [elitedaily](https://www.elitedaily.com/lifestyle/elsa-hosk-blueberry-cobbler-erewhon-smoothie)  Elsa Hosk is the latest personality to try her hand at crafting a smoothie Erewhon and her Blueberry Cobbler Scandi Summer certainly doesn't disappoint. For those unfamiliar, Elsa Hosk is a Swedish model and influencer. Much like fellow Swede, Matilda Djerf, Hosk has teamed up with the [luxury grocery store chain, Erewhon](https://www.trendhunter.com/trends/erewhon-x-dedcool), to put together a [rich and fruity new smoothie](https://www.trendhunter.com/trends/the-westside-whimsy). Hosk’s Blueberry Cobbler Scandi Summer is available now through August 15th and features a lengthy list of ingredients. The smoothie starts with [Malk](https://www.trendhunter.com/trends/gabriela-smoothie) Organic Vanilla Oat Milk blended with organic bananas and blueberries. The drink is then enhanced with lucuma, blue spirulina, and Bio-K Blueberry, and finished with a topping of organic coconut whip and graham cracker crust crumbles. Image Credit: Erewhon ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 91% | Activity: 63% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Influencer-crafted Beverages:** Influencers co-designing exclusive beverages leverages their social media presence to drive unique product launches and brand partnerships. - **Functional Ingredients:** Incorporating superfoods and specialized ingredients like lucuma and blue spirulina taps into consumer demand for health-boosting and nutrient-rich beverages. - **Limited-time Offerings:** Seasonal or limited-duration product availability creates urgency and can boost consumer interest and engagement through a fear-of-missing-out effect. ### Industries Being Reshaped - **Health-focused Grocery Retail:** Retailers focusing on health-forward products see opportunities in catering to the wellness-conscious customer base with innovative and nutritious offerings. - **Beverage Manufacturing:** Developing new and unique beverage recipes that feature trend-driven ingredients sets brands apart in a competitive market. - **Social Media Marketing:** Capitalizing on influencer collaborations can amplify brand reach and engagement, fostering direct connections with target audiences. ## Related on Trend Hunter - [Tart Superfruit Smoothies](https://www.trendhunter.com/trends/sweet-cherry-smoothie.md) - [TV Personality-Themed Smoothies](https://www.trendhunter.com/trends/kluminator-smoothie.md) - [Tropical Skin-Nourishing Smoothies](https://www.trendhunter.com/trends/cooka-colada.md) - [Viral Blue Smoothies](https://www.trendhunter.com/trends/cloud-smoothie1.md) - [Beauty-Supporting Smoothies](https://www.trendhunter.com/trends/island-glow.md) - [Girl Group-Crafted Smoothies](https://www.trendhunter.com/trends/gabriela-smoothie.md) - [Tropical Celebrity Smoothies](https://www.trendhunter.com/trends/mamas-bang-bang-smoothie.md) - [Nutritious Socially Supportive Smoothies](https://www.trendhunter.com/trends/deeper-wellness-smoothie.md) - [Smooth Creamy Antioxidant Smoothies](https://www.trendhunter.com/trends/evives-blu-smoothie.md)