# Springtime Fruit-Infused Cereals The Blueberry Cheerios is Made with Wholesome Ingredients By Michael Hemsworth | Published 2019-04-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blueberry-cheerios References: [chewboom](https://www.chewboom.com/2019/04/10/general-mills-just-dropped-new-blueberry-cheerios/) & [generalmills](https://www.generalmills.com) The arrival of spring has brought with it news of the [Blueberry Cheerios from General Mills](https://www.trendhunter.com/trends/cheerios-protein) that aims to offer consumers a light, flavorful way to fuel up in the morning. Made with whole grain oats, the cereal is a gluten-free option that is made without the use of artificial colors or flavors and features a blueberry puree along with natural flavors to create a rich taste experience. The cereal contains 110 calories per serving to make it perfect for pairing with milk or even with [your choice of yogurt](https://www.trendhunter.com/trends/yogurt-crunch). The General Mills Blueberry Cheerios is part of the [permanent lineup of flavors](https://www.trendhunter.com/trends/strawberries-cream-pebbles) from the brand and will be hitting store shelves nationwide this spring in two size options. Image Credit: General Mills ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 48% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Fruit-infused Cereals:** Disruptive innovation opportunity: Develop fruit-infused cereals using wholesome ingredients and natural flavors to cater to health-conscious consumers. - **Gluten-free Options:** Disruptive innovation opportunity: Create a range of gluten-free cereals that offer a flavorful and nutritious breakfast choice for individuals with gluten sensitivities. - **Whole Grain Oats:** Disruptive innovation opportunity: Introduce cereals made with whole grain oats as a healthier alternative to traditional breakfast cereals. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Explore creative and nutritious cereal options to target health-conscious consumers in the food and beverage industry. - **Health and Wellness:** Disruptive innovation opportunity: Develop cereals that align with the growing demand for healthier breakfast options in the health and wellness industry. - **Retail:** Disruptive innovation opportunity: Partner with General Mills or other cereal brands to offer exclusive fruit-infused cereal options in retail stores and online marketplaces. ## Related on Trend Hunter - [Nutrient-Packed Veggie Cereals](https://www.trendhunter.com/trends/cheerios-veggie-blends.md) - [Summer-Ready Mango Cereals](https://www.trendhunter.com/trends/peach-mango-cheerios.md) - [Celebratory Whole Grain Cereals](https://www.trendhunter.com/trends/confetti-cheerios.md) - [Multi-Grain Cereal Granolas](https://www.trendhunter.com/trends/cheerios-granola.md) - [Summertime Granola Cereals](https://www.trendhunter.com/trends/wild-blueberry-granola.md) - [Berry Marshmallow Breakfast Cereals](https://www.trendhunter.com/trends/lucky-charms-berry-swirl.md) - [Fortified Vanilla Spice Cereals](https://www.trendhunter.com/trends/vanilla-spice-cheerios.md) - [Cereal-Flavored Ice Creams](https://www.trendhunter.com/trends/i-heart-cereal-ice-cream.md) - [Protein-Enriched Breakfast Cereals](https://www.trendhunter.com/trends/cheerios-protein.md)