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# Color-Changing Thai Teas
Kay’s Boutique Café's Bluebell Vine Tea Turns from Blue to Purple

By Katherine Pendrill | Published 2018-05-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bluebell-vine-tea
References: [thedailymeal](https://www.thedailymeal.com/drink/color-changing-tea/051018) & [instagram](https://www.instagram.com/kaysboutiques/)

Keeping pace with the growing popularity of [color-changing food and drinks](https://www.trendhunter.com/trends/radical-rita), Kay’s Boutique Café has created a unique drink called the Bluebell Vine Tea, which turns from a vibrant blue to purple.

Kay’s Boutique Café is a Bangkok-based café that is currently hosting a breakfast pop-up in New York City. While the café is well known for its artisanal French toast, it is also making headlines for its [color-changing Bluebell Vine Tea](https://www.trendhunter.com/trends/tealeaves-x-pantone). The colorful refresher is a cold tea made with Thai bluebell vine, which is also known as butterfly pea. The blue-hued vine is first boiled in water before it is combined with coconut water, ice, and a splash of lemon juice. The acidic properties in the lemon makes the color of the tea change from blue to purple for an [Instagram](https://www.trendhunter.com/trends/colorful-hot-chocolate)-friendly drinking experience.

Image Credit: *Kay’s Boutique Café.*

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 82% | Activity: 93% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Color-changing Food and Drinks:** Creating beverages and dishes that change color offers a visually appealing and engaging experience for consumers.
- **Artisanal Breakfast Pop-ups:** Bringing unique and high-quality breakfast options to different locations allows for increased brand exposure and customer reach.
- **Incorporating Butterfly Pea in Drinks:** Exploring different ways to incorporate the vibrant color and health benefits of butterfly pea into beverage offerings can attract health-conscious and visually-oriented consumers.

### Where This Applies

- **Cafes and Coffee Shops:** Cafes can differentiate themselves by offering unique and visually stunning beverages that attract social media-savvy customers.
- **Food and Beverage:** Food and beverage companies can experiment with color-changing ingredients like butterfly pea to create innovative and eye-catching products.
- **Hospitality and Events:** Hotels, restaurants, and event venues can incorporate color-changing food and drinks to enhance the guest experience and differentiate themselves from competitors.

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