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# Fitness-Focused Cruises
Blue World Offers Health-Minded Individuals Relaxing and Rewarding Trips

By Riley von Niessen | Published 2017-06-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/blue-world
References: [blueworldvoyages](https://www.blueworldvoyages.com/lifeonboard)

When most people think of cruse ships, they tend to picture busy casinos, massive buffets, umbrella drinks, and relaxing by an overcrowded pool on a lawn chair -- however those traveling with [Blue World](https://www.trendhunter.com/trends/blue-diamond-resorts1) can expect something much different.

Geared towards those who like to put their health and fitness first, Blue World's cruises offer [fresh food that's locally sourced](https://www.trendhunter.com/trends/destination-immersion), the largest per passenger [luxury spa on a ship](https://www.trendhunter.com/trends/amangati), eco-friendly suites, golf simulators, batting cages, an expansive basketball court, and a variety of fitness studios that offer everything from spinning to yoga. In addition, Blue World has a large training facility and a sports medicine clinic to help its passengers reach their unique goals.

To keep the cruise exclusive to travelers who are focused on maintaining a healthy lifestyle and to avoid any overcrowding, Blue World only offers space for 350 people.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 63% | Activity: 72% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Fitness-focused Cruises:** An emerging trend in the travel industry where cruise ships cater specifically to health-minded individuals, offering a wide range of fitness and wellness amenities.
- **Locally Sourced Food:** A growing trend in the food industry where businesses prioritize using locally sourced ingredients to provide fresh and sustainable dining options.
- **Luxury Cruise Spa:** A trend in the hospitality industry where cruise ships are equipped with larger and more luxurious spas to provide a relaxing and pampering experience for passengers.

### Where This Applies

- **Travel:** Opportunity for travel companies to cater to health-conscious individuals and provide unique fitness-focused cruise experiences.
- **Food:** Potential for food businesses to emphasize the use of locally sourced ingredients, appealing to consumers' desire for fresh and sustainable dining options.
- **Hospitality:** Innovation opportunity for cruise lines to enhance the spa facilities on their ships, offering passengers a high-end and rejuvenating experience.

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