# Uncomfortable Polygamist Ads The 'Blue Wireless' Commercial is Cringe-Worthy By Amelia Roblin | Published 2010-10-01 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/blue-wireless References: [adsoftheworld](http://adsoftheworld.com/media/tv/blue_wireless_relationship) & [blueunlimited](http://www.blueunlimited.com/) This commercial for 'Blue Wireless' is uncomfortably [awkward](https://www.trendhunter.com/trends/angel-soft-super-bowl). The viewer is drawn into the scene as if he just walked into a post-private moment, which involves a set of geeky-looking male twins in bed with a blonde girl between them. The 'Blue Wireless' ad goes on as the three of them explain that they have a complicated relationship, but that their [mobile service provider](https://www.trendhunter.com/trends/skinny-mobile) keeps things simple. All the while, the lusty trio give each other [seductive and playful glances](https://www.trendhunter.com/trends/crush-feelings) and make revealing inside jokes. Awkward. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 38% | Activity: 94% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Polyamorous Relationships:** Explore the growing acceptance and understanding of non-traditional relationship dynamics, presenting opportunities for businesses to cater to this market. - **Unconventional Advertising:** Incorporate shock-factor or uncomfortable elements into advertisements to grab attention and create a lasting impression on viewers. - **Simplifying Complex Services:** Streamline complicated services or products, emphasizing simplicity and ease of use to attract customers. ### Where This Applies - **Mobile Service Providers:** Mobile network providers can embrace unconventional advertising to differentiate themselves from competitors and capture consumer attention. - **Marketing and Advertising:** Marketing agencies can explore unconventional strategies to help clients stand out and create memorable ad campaigns. - **Relationship Counseling:** Relationship counselors can adapt their services to accommodate the rise in non-traditional relationship dynamics, offering guidance and support to polyamorous individuals and couples. ## Related on Trend Hunter - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Cheeky Wireless Service Ads](https://www.trendhunter.com/trends/nada-yada-yada.md) - [Satirical Metaverse Commercials](https://www.trendhunter.com/trends/first-choice-metaverrrrrr.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Mobile Plan Breakup Campaigns](https://www.trendhunter.com/trends/sky-mobile-pete-wicks.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Dystopian AI Ads](https://www.trendhunter.com/trends/anthropic-super-bowl.md)