# Blue-Hued Wine This Spanish Blue Wine is Best Served Cold Due to Its Sweet Aromatic Flavors By Ady Floyd | Published 2015-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blue-wine References: [thedrinksbusiness](http://www.thedrinksbusiness.com/2015/07/worlds-first-blue-wine-goes-on-sale/) & [theolivepress.es](http://www.theolivepress.es/spain-news/2015/07/20/spains-first-blue-wine-goes-on-sale-as-six-entrepreneurs-launch-wine-revolution/) In a collaborative effort between the [University of Basque Country's](https://www.trendhunter.com/trends/reading-100-chocolate-bar) food research department and Azti Tecnalia, a [sweet blue wine](https://www.trendhunter.com/trends/halloween-wine) has been created. The process to create and perfect this Spanish wine took about two years. The joint efforts of six entrepreneurs brought the 'Gik' wine to life using a base made from [red and white grapes](https://www.trendhunter.com/trends/bota-box-brightside). The blue wine gets its hue from anthocyanin and indigo pigments. This unique style of wine is aimed towards a younger generation of wine drinkers who are seeking a playful twist to a traditional and elegant beverage. The wine comes in a clear bottle to reveal the bright blue hue and it is labeled with a quirky pooch wearing shades drinking the wine. Gik has an alcohol content of 11.5 percent and is best served cold because of its sweet flavors. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 13% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Playful Beverages:** Creating unique and playful twists on traditional beverages for younger generations of consumers. - **Colorful Foods and Drinks:** Incorporating unconventional coloring methods into food and drink products to attract consumer attention. - **Innovative Wine-making Techniques:** Experimenting with creative methods and ingredients to enhance and distinguish wine products. ### Industries Being Reshaped - **Wine-making:** Incorporating non-traditional ingredients and creating playful twists on wine products. - **Beverage:** Developing innovative and unique beverages with unconventional coloring methods. - **Food and Drink Marketing:** Targeting younger consumers with playful and unconventional packaging and marketing strategies. ## Related on Trend Hunter - [Naturally Blue Absinthe Spirits](https://www.trendhunter.com/trends/absinthia-absinthe-bleue.md) - [Blue Spirulina Drinks](https://www.trendhunter.com/trends/bluwater-beverage.md) - [Antioxidant-Packed Blueberry Juices](https://www.trendhunter.com/trends/incrediblu.md) - [Sustainable Alcohol-Free Blueberry Wines](https://www.trendhunter.com/trends/ozharvest.md) - [Blue Raspberry Gin Lemonades](https://www.trendhunter.com/trends/gin-limonade-framboise-bleue.md) - [Summery Rocket Pop Wines](https://www.trendhunter.com/trends/boom-pop-wine.md) - [Blue Spirulina-Based Drinks](https://www.trendhunter.com/trends/blue-spirulina-drink.md) - [Pink-Hued White Wines](https://www.trendhunter.com/trends/cono-sur-bicicleta.md) - [Unconventional Non-Alcoholic White Wines](https://www.trendhunter.com/trends/surely-blanc.md)