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# Luxe Velvet Belt Bags
Gucci's New Blue Velvet Marmont Fanny Pack is a Sleek Staple Piece

By Madison Mackay | Published 2018-06-23 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/blue-velvet-marmont
References: [hypebae](https://hypebae.com/2018/6/gucci-velvet-marmont-belt-bag-blue) & [ssense](https://www.ssense.com/en-us/women/product/gucci/blue-velvet-gg-marmont-2.0-belt-bag/2943568)

Luxury fashion house [Gucci](https://www.trendhunter.com/trends/gucci-horsebit-1955-bag) is following the recent [fanny pack trend](https://www.trendhunter.com/trends/the-clio) by releasing the new Blue Velvet Marmont Belt Bag, just in time for a fashionable summer evening.

Designed to be the ultimate party accessory, the new bag is a luxurious and modern take on the classic that was made in a unique midnight blue shade. The [plush velvet upper](https://www.trendhunter.com/trends/embellished-loop-bag) has a quilted touch to add a touch of luxury, with a soft pink lining that is contrasted with cobalt tones. The main pouch is large enough to fit all of the essentials safely in a zipped compartment that is accented with gold-tone hardware.

Finishing the look on the new Blue Velvet Marmont Belt Bag from Gucci is the brand's iconic gold GG emblem, paying homage to the 90s.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 36% | Activity: 59% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Key Themes Behind This Trend

- **Luxe Velvet Accessories:** Luxury fashion houses can look at incorporating more velvet in their designs for a high-end, trendy twist.
- **Revamped Fanny Packs:** Brands can explore redesigning fanny packs to create a more stylish look and cater to consumers who want a mix of convenience and fashion.
- **Quilted Textures:** Quilted textures can be incorporated into fashion accessories to add a luxurious touch and elevate the overall design.

### Where This Applies

- **Fashion Accessories:** Designers and brands can explore incorporating velvet and quilted textures in their accessories to attract fashion-forward consumers.
- **Luxury Fashion:** Luxury fashion houses can experiment with revamping traditional accessories like fanny packs in unique materials to cater to their affluent clientele.
- **Fashion Retail:** Retailers can stock up on trendy yet practical accessories like fanny packs to meet consumer demand for both convenience and style.

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