# Plant-Based Indian Cuisine Products These New Blue Tribe Products Come in Two Variations By Michael Hemsworth | Published 2025-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blue-tribe-products References: [vegconomist](https://vegconomist.com/food-and-beverage/meat-and-fish-alternatives/blue-tribe-spicy-kebab-korean-soya-chaap/) & [bluetribefoods](https://www.bluetribefoods.com/)  These new Blue Tribe products are headed to the Indian market to provide consumers with [plant-based innovations](https://www.trendhunter.com/trends/thai-curry-patty) that are both flavorful and convenient. The products include the Korean Soya Chaap and the Spicy Kebab, which contains 15-grams and nine-grams of protein per serving, respectively. The Korean Soya Chaap boasts the bold flavor of Korean street food with the traditional [soy-based meat alternative](https://www.trendhunter.com/trends/prot-block) to give it a high-protein recipe that's also free from palm oil and maida. The Spicy Kebab is ideal for consumers seeking out a [guilt-free snack option](https://www.trendhunter.com/trends/athome-hosting-snacks) and boasts a clean label recipe. The products are targeted towards Gen Z consumers. The new Blue Tribe products are launching into more than 76 stores in a variety of cities throughout India. Image Credit: Blue Tribe ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 52% | Activity: 57% | Freshness: 53% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Flavor-infused Plant-based Alternatives:** Combining global culinary flavors with plant-based proteins presents an opportunity for innovative recipes that attract diverse taste preferences. - **High-protein Vegan Snacks:** There's a growing demand for plant-based snacks that offer high protein content, catering to health-conscious consumers. - **Clean Label Plant-based Products:** Products with clean labels appeal to consumers seeking transparency and simplicity in their food choices, including clear ingredient listings without palm oil or maida. ### Who This Affects Most - **Plant-based Food Industry:** Innovations in plant-based cuisine are reshaping the market by offering diverse and flavorful alternatives to traditional meat. - **Snack Food Sector:** The snack industry can capitalize on the trend towards healthy, protein-rich, plant-based options which fulfill the demand for nutritious convenience. - **Health-conscious Consumer Market:** With an increasing focus on health and sustainability, there is a noticeable shift towards foods that provide nutritional benefits while maintaining ethical standards. ## Related on Trend Hunter - [Globally Inspired Protein Chips](https://www.trendhunter.com/trends/highprotein-chips.md) - [Minimal Ingredient Meat Alternatives](https://www.trendhunter.com/trends/cleanbean-products.md) - [Non-Processed Meat Alternatives](https://www.trendhunter.com/trends/vegchop.md) - [Chickpea Masala Veggie Burgers](https://www.trendhunter.com/trends/chickpea-masala-veggie-burger.md) - [Afro-Vegan Curry Meals](https://www.trendhunter.com/trends/plantbased-goat-curry.md) - [Plant-Based Street Food Bites](https://www.trendhunter.com/trends/gosh-street-food-bites.md) - [Plant-Based Pulled Meat Products](https://www.trendhunter.com/trends/chunk-pulled-products.md) - [Regionally Inspired Plant-Based Foods](https://www.trendhunter.com/trends/the-tofoo-co-product.md) - [Fermented Vegetable Meat Alternatives](https://www.trendhunter.com/trends/grubby-and-symplicity.md)