# Co-Created Body Oils Volition Beauty's Blue Spirulina Body Oil Was Developed with Bramty Juliette By Laura McQuarrie | Published 2025-04-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/blue-spirulina-body-oil References: [cosmeticsdesign](https://www.cosmeticsdesign.com/Article/2025/04/17/volition-beautys-co-creation-model-highlights-the-evolution-of-influencer-collaborations/?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS) & [volitionbeauty](https://volitionbeauty.com/shop/products/spirulina-barrier-repair-body-oil/)  [Volition Beauty](https://www.trendhunter.com/trends/instant-bronzing-body-cream) collaborated with creator Bramty Juliette to develop a Blue Spirulina Body Oil from ideation to packaging. While some influencer partnerships result in a creator simply putting their name on a product and a marketing push to their large audience, Volition Beauty takes a different approach by inviting creators into all aspects of the process, with their community providing valuable insights and feedback in real-time. Knowing that Gen Z, in particular, demands transparency and authenticity, the brand wholly embraces a [co-creation model](https://www.trendhunter.com/trends/bigger-than-beauty). This project was undertaken as part of Volition Beauty's accelerator program. The Blue Spirulina Body Oil taps into the power of nutrient-dense [blue-green microalgae](https://www.trendhunter.com/trends/smooth-glow-undaria-duo) and supports the skin barrier with hero skincare ingredients like niacinamide, salicylic acid, rice protein and oils. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 83% | Activity: 85% | Freshness: 39% - Audience gender: 30% men, 70% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Co-creation in Beauty:** Brands are fostering deeper connections by involving influencers and customers in product development from ideation to launch. - **Transparency in Product Development:** The demand for more genuine and open brand communication is leading companies to adopt more inclusive and transparent processes. - **Algae-based Skincare:** With its high nutrient content, blue spirulina is becoming a popular ingredient in skincare products aimed at enhancing the skin barrier. ### Where This Applies - **Cosmetics and Skincare:** As consumers crave personalized and authentic beauty solutions, the industry is rapidly evolving towards more inclusive product development practices. - **Influencer Partnerships:** The shift from traditional endorsement to collaborative creation is redefining the dynamics between brands and influencers. - **Clean Beauty Industry:** With a focus on transparency and natural ingredients, the clean beauty segment is thriving by appealing to eco-conscious consumers. ## Related on Trend Hunter - [Microalgae Body Oils](https://www.trendhunter.com/trends/microalgae-body-oil.md) - [Co-Created Beauty Glosses](https://www.trendhunter.com/trends/convie.md) - [Community-Made Skincare Products](https://www.trendhunter.com/trends/skin-development-kit.md) - [Celebrity-Backed Body Oils](https://www.trendhunter.com/trends/vitamin-c-body-oil.md) - [Blended Hydration Elixirs](https://www.trendhunter.com/trends/spring-of-youth.md) - [Beauty-Inspired Bodycare](https://www.trendhunter.com/trends/fat-oil-body-collection.md) - [Sustainable Dry Body Oils](https://www.trendhunter.com/trends/red-velvet-body-oil.md) - [Branded Smoothie Collabs](https://www.trendhunter.com/trends/greenhouse-juice-and-biossance.md) - [Bio-Luxurious Body Creams](https://www.trendhunter.com/trends/cyklar.md)